Vanderlaan Real Estate has a new Web Site!

November 12th, 2009

The Crouch Group, Inc. is pleased to announce that Vanderlaan Real Estate has join our client roster.  David and Debbie Vanderlaan are longtime North Texas real estate professionals.  They came to The Crouch Group for assistance in marketing their agency.  The first piece of that marketing plan is now in place www.vanderlaanrealestate.com.  The easy to navigate site features Texas ranches, land, residental properties and  commercial properties.     

The Crouch Group was established in 1996 focused on client results.  A full service marketing and advertising agency with offices in Denton, Texas and Springfield, Missouri, The Crouch Group services include graphic design, web design, video production, promotional products/advertising specialities, traditional and internet marketing, public relations and client consultation.  For additional information visit www.thecrouchgroup.com or call 1-888-2110273. 

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Bluebonnet the Armadillo has a NEW Website!

September 25th, 2009

The Crouch Group is pleased to announce that a new website has been launched today for the “Bluebonnet the Armadillo” series of children’s books written by noted children’s author Mary Brooke Casad.  The series features a little armadillo named Bluebonnet and her travels to historric sites around the state of Texas.  Bluebonnet’s travels have included visits to the Alamo, Texas Hill Country, Dinosaur Valley State Park, Johnson Space Center, Texas State Capital, Marshall Train Depot, the East Texas Oil Museum and the State Fair of Texas.  The new website also features a special section for teachers interested in using the Bluebonnet series in the classroom.  Bluebonnet’s motto for children everywhere is “keep readin’ and keep writin’.”

The launch of the new site coincides with the opening of Great State Fair Texas today in Dallas.   To celebrate the fair and the new web site Bluebonnet is offering a State Fair special that includes an autographed copy of “Bluebonnet at the State Fair of Texas”, a free gift of bluebonnet seeds (Texas state flower) and shipping for only $12.00. 

The Crouch Group is design and built the new Bluebonnet web site.  The Crouch Group is a Denton, Texas based marketing and advertising agency specializing in web and graphic design, video production, advertising campaigns, internet marketing and media plannings.  The agency was established in 1996.

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North Texas State Fair and Rodeo Releases 2009 Entertainment Schedule

August 12th, 2009

The North Texas State Fair and Rodeo has announced the Live Concert schedule for the 2009 Fair and Rodeo.   This year’s lineup is a country music festival featuring an outstanding array of performers.   The North Texas State Fair begins on August 21 and will run through August 29 at the North Texas Fairgrounds in Denton, Texas.  (map and directions to NT Fairgrounds)  Each night’s featured performance is on the Budweiser stage and begins at approximately 9:30pm each night.  Additional entertainment is also each night is on the Bud Light Stage at   6:30pm and 11:00pm.

 Opening  night on August 21st on the Budweiser Stage at  The North Texas State Fair and Rodeo features the Randy Rogers Band and their hit single”Kiss Me in the Night”.  Other highlights include Denton’s own Eli Young Band  on August 27th, and on August 29th , Jamey Johnson  winner of the Country Music Association’s song of the year for his hit song “In Color”.   “This year’s lineup features some of the emerging superstars in Country Music,” said fair executive director Glenn Carlton, “ We are excited about bringing these performers to the fair and for our audience.”  

 The complete concert lineup for the 2009 North Texas State Fair and Rodeo is:

                        Budweiser Stage                      Budlight Stage

August 21         Randy Rogers Band                Josh Abbott

August 22         Johnny Lee                                Tejas Brothers

August 23         Tejas Brothers                          Charla Corn/Austin Cunningham/Mark David Manders

August 24         Jake Hooker                              Brian Houser/Sonny Burgess/Brian Burns

August 25         Brandon Rhyder                      Ida Road Band

August 26         Deryl Dodd                                Jerry Audley

August 27         Eli Young Band                        Mark McKinney

August 28         Roger Creager                          Rich O’Toole

August 29         Jamey Johnson                        Brandon Jenkins

The North Texas State Fair and Rodeo is the largest gated admission concert event in Denton drawing over 120,000 people annually.  Admission includes free concerts and a  free rodeo nightly, plus exhibits, contests, shows and a carnival.  For ticket information about the North Texas State Fair and Rodeo visit http://ntfair.com/tickets.html.

Additional Links to Rodeo, Exhibits, Contests, Shows and Carnival

The North Texas State Fair & Rodeo is the primary fundraiser for the North Texas Fair Association’s charitable contributions in the Denton County area. The Fair Association, working closely with the Denton County Livestock association contributes nearly $400,000 each year to area youth through facilities, project support and scholarships.

 The Crouch Group is the advertsiing and marketing agency for the North Texas State Fair and Rodeo

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Lake Lewisville Toll Bridge Opens New Opportunities

July 28th, 2009

OncLewisville Bridge Logoe upon a time the towns of Garza and Little Elm were separated by just a few miles.  That changed when Lake Dallas was built in the 1920’s.  What had been a short drive became a long roundabout trip.  The town of Garza changed its name to Lake Dallas and the two towns have been separated by a lake ever since, firs it was Lake Dallas and then an  expanded lake… Lake Lewisville.   That separation is all about to change again with the opening of the Lake Lewisville Toll Bridge in August.  

The new toll bridge will suddenly make the I35-E corridor more accessible to people living in Little Elm, Oak Point and other communities on the eastern shore of the lake.   The new bridge will link up Swisher Road in Lake Dallas with El Dorado Parkway in Little Elm.  What used to take 35 to 40 minutes will now be a 5 minute drive.    This new convenience will also mean new opportunities for businesses located on I35E.    Denton car dealer, Bill Utter Ford has already purchased and posted a billboard just east of the entrance to the bridge.  

Just the Uttle Side of the Lake!

Just the Utter Side of the Lake!

The bridge will be dedicated this Thursday, July 30 at 9am and will be followed with a community celebration on  Saturday August 1st featuring a 5K Fun Run and Family Fun Walk.  Participants will have the chance to run or walk the bridge beginning at 8:00 Saturday morning before the bridge formally opens to traffic a few days later.  This bridge has been a long time in the planning (there was even a political candidate who advocated a tunnel under the lake years ago!) and it will bring change to both sides of the lake.  Just as the construction of the old Lake Dallas brought change to the area over 80 years ago.

Tim Crouch is the founding partner of The Crouch Group based in Denton, Texas.  Rambling Ideas are thoughts, comments and observations on marketing and advertising ideas and opportunities.  To contact Tim Crouch – Call The Crouch Group at 940-383-1990 or by email tim@thecrouchgroup.com.

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Cash For Clunkers Kicks Off… But You Better Hurry!

July 27th, 2009

Today (July 27, 2009) is the first official day of the government’s Cash For Clunkers Program.  One billion dollars has been allocated to get vehicles made between 1984 and 2001 off the roads.   There are three objectives for this campaign:

  1. More fuel efficient vehicles replacing the older less fuel  efficient models will reduce our dependency on foreign oil.
  2. Newer models have higher emission standards and are better for the environment.
  3. Selling more cars will be good for the economy.  This program is expected to help sell over 200,000 vehicles in  the next few weeks.

The next few weeks is the kicker.  The CARS program runs through November 1, 2009 or whenever the $1 Billion dollars allocated is gone.  Estimates range from 1 to 4 weeks before all of the money has been claimed.  The good news is this is a 4 year program and Cash for Clunkers will be back next year.  But if you want to buy a new car and take advantage of this opportunity…. you need to act now.

Bill Utter Ford in Denton has set up a special website www.fordcashforclunkers.org to explain the program to help you understand if and how you qualify.  There are links to other websites with additional information and links to the Bill Utter Ford web site where you can review all of the current inventory.    There was a rush of activity today at Bill Utter Ford.  Factory incentives at Bill Utter Ford make it possible to save up to $4,500 with the cash for clunkers rebate and up to $6,000 in factory rebates on the Ford F-150.  Combined that means a possible savings of $10,500 on an F-150 and there are great incentives on almost every other Ford model as well.  

This is a great time to buy a new car and with the cash for clunkers program things just got even better.   But it won’t last long!

Bill Utter Ford is located at 4901 S. I-35E in Denton (Map) .  Family owned and operated, Bill Utter Ford is known for   providing outstanding customer service,  day after day and year after year for over 53 years.  

The Crouch Group is an advertising and marketing agency based in Denton, Texas.  Bill Utter Ford was the original client of The Crouch Group when it was established in 1996. 

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NT State Fair and Rodeo – Chamber Mixer July 23 5pm-7pm

July 22nd, 2009
Theme and Logo for 2009 North Texas State Fair and Rodeo
Theme and Logo for 2009 North Texas State Fair and Rodeo

One of the great annual events in Denton, Texas is the North Texas State Fair and Rodeo.  To get a sneak preview of this year’s fair,  head over to the fairgrounds tomorrow  (July 23) after work for the annual Denton Chamber of Commerce Fair Mixer.  The mixer begins at 5:00pm and is scheduled to last until 7:00pm (although it will probably go later than 7:00!)  Map to Fairgrounds

This year’s fair theme is “Let’s Ride!”, a tribute to the rodeo, carnival and all of the other fun activities at the Fair.  For more information on this year’s North Texas State Fair and Rodeo including this years featured Free Concerts, daily schedules and times go to the Fair Website at www.ntfair.com.  The North Texas State Fair and Rodeo runs 9 days from August 21 through August 29.
This will be the 81st year for the North Texas State Fair and Rodeo.  The Crouch Group is the advertising agency for the fair.  

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Marketing Reflections on the 4th of July in Denton, Texas

July 6th, 2009

The 4th of July always lives up to the old adage “Hot as a Firecracker on the 4th of July”… and it was!  But I want to reflect on the traditions that are Denton on the 4th.  There are many things that make Denton is a unique and n interesting place to live.   Our Independence Day is one of those because in part it is not unique or differtnet it is instead traditional. The day starts with the Liberty Fun Run at North Lakes Park, followed by the parade through the downtown square, and old fashioned 4th at Civic Center Park (I have a hard time calling it Quakertown Park) and capping it off with the Kiwanis Club Fireworks Show at Fouts Field.

These are such great events, even if it is hot.  The parade and fireworks show are perhaps two of the best community events of the year.  From a marketing perspective, The Crouch Group, recommends the parade as one of the best investments (it’s free) to get your name infront of the community.  The more creative your presentation the better and that maybe as simple as blowing bubbles from your vehicle.  

The fireworks show is also a good marketing investment for a business.  (No, I am not a member of the Kiwanis Club)  There is a huge crowd inside the stadium and even bigger outside.  There are a myriad of opportunities to market to this gathering.  Some are paid sponsorships through the Kiwanis Club, sponsorships can include video, name mentions and program ads.  These paid sponosrships also help to benefit the Kiwanis Club Children’s Clinic a worthy cause!  There are also opportunites outside the stadium to think about reaching  the masses with key messages while they are waiting for the show.  Some of those folks are waiting for hours.  A good marketer recognizes that when a large group of people are together… opportunity is at hand.

One final thought on the 4th this year.  I missed the parade. (I did make it to the fireworks show)  Saturday morning we were in Bridgeport picking up my youngest son from the Methodist Church Camp.  The camp was ending with an outdoor worship service.  During the service I looked up and  saw a bald eagle flying overhead.  While I wasn’t in Denton for the parade this year, the site of a Bald Eagle riding the wind currents made up for not getting to see the Phrenology Band make its annual appearance.

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Start the Holiday Weekend Thursday Night at Bill Utter Ford’s All-American Celebration

July 1st, 2009

Bill Utter Ford wants to invite you to start the July 4th Holiday on Thursday Night at their All-American Celebration from 5pm – 8pm.   They will be unveiling the 2010 models including the all-new Ford Taurus, The ‘10 Ford Mustang, The ‘10 Ford Fusion and 41 mpg Fusion Hybrid (see a walkaround video about the Fusion) and the New Ford Transit Connect.    

There will be an old fashioned All-American Cookout plus beer, wine and soft drinks.  Metzlers BBQ will provide all the fixin’s (potato salad, beans,cole slaw etc).  There will be door prizes and information on these great new Ford vehicles. 

There is alot of good news out there about Ford Motor Company these days.  Come by Thursday night, for free food and drink plus get the latest information on these great new Ford vehicles. 

Bill Utter Ford is located at 4901 S. I-35E in Denton (Map) and is a family owned and operated Ford dealership.  These days family owned and operated dealerships are few and far between, but after 53 years Bill Utter Ford is going strong and still believes that when you care about your community and take good care of your customers that you will be succesful in business.  

The Crouch Group has been the advertising agency for Bill Utter Ford since 1996.

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Justin Resident wins Hooters F-150 from Bill Utter Ford

June 30th, 2009
Craig LaPlante with Bill Utter, Walt Garrison and the Hooter's Girls

Craig LaPlante with Bill Utter, Walt Garrison and the Hooter's Girls

Justin resident Craig LaPlante was the lucky winner of a 2009 Ford F-150 (see a walkround video of the F150) in a recent promotion sponsored by Hooter’s Restaurants and Bill Utter Ford.  LaPlante entered the drawing for the truck during the 5th Annual Classic Car Show at Bill Utter Ford on May 16th.  Contestants were invited to enter the contest during a 6 week promotion held every Thursday night at Hooter’s Restaurants throughout the state of Texas or on Saturday’s at Bill Utter Ford in Denton.  Craig LaPlante’s name was picked during a random drawing at Hooter’s corporate office in Dallas.  He receives a 2009 Ford F-150 Regular Cab.  The truck was on display at the dealership and at area Hooter’s during the contest.

Bill UtterFord is located at 4901 S. I-35E in Denton, Texas. (map)  The family owned and operated dealership has been part of the North Texas community since 1956.

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Gohlke Pools partners with The Crouch Group

June 29th, 2009

Another long time Denton business has joined the client roster of The Crouch Group.  Gohlke Pools has been providing swimming pool services in throughout the Denton area since 1958.   (History of Gohlke Pools)   The Crouch Group will provide advertising consulting services to Gohlke Pools and will develop advertising strategies for growing the business.   One of the primary areas of focus will be on internet marketing advertising.  This will include a review of the Gohlke Pools website and to fully optimize the site.

Gohlke Pools provides its clients with new pool construction services, service and repairs, renovation and has a full service retail store located at 909 Dallas Drive in Denton. (Map)  Gohlke Pools fits the profile of many of the businesses that have chosen to hire The Crouch Group as their agency.  Among the other  clients of The Crouch Group:

  1.  Access 1st Capital Bank, a Denton based community bank with a loan production office in Dallas and coming soon branch banks in South Denton (Unicorn Lake) and Coppell.  
  2. Ramey King Insurance based in Denton, Ramey King was established as the Poe Agency in 1881 and has been providing insurance services to this area continously since that time.      
  3. The North Texas State Fair and Rodeo, Denton’s largest gated event each year drawing over 140,000 people over 9 days in August for concerts, rodeo, carnivals and fun.  For information about this years fair visit www.NTFair.com.
  4. Bill Utter Ford, the original client of The Crouch Group in 1996.  Bill Utter Ford has been North Texas Friendly Ford Dealer since 1956.  This is a friendly family owned Ford dealership that folks have trusted year after year.

And now Gohlke Pools joins our client list.  We are excited about the opportunity to work with Matt Gohlke and all of the great people at Gohlke Pools.  It is these kinds of relationships that make the business we are in fun.  That is working with people we know from the Denton community, who share our love of this area and all it has to offer.

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