The 4th of July always lives up to the old adage “Hot as a Firecracker on the 4th of July”… and it was! But I want to reflect on the traditions that are Denton on the 4th. There are many things that make Denton is a unique and n interesting place to live. Our Independence Day is one of those because in part it is not unique or differtnet it is instead traditional. The day starts with the Liberty Fun Run at North Lakes Park, followed by the parade through the downtown square, and old fashioned 4th at Civic Center Park (I have a hard time calling it Quakertown Park) and capping it off with the Kiwanis Club Fireworks Show at Fouts Field.
These are such great events, even if it is hot. The parade and fireworks show are perhaps two of the best community events of the year. From a marketing perspective, The Crouch Group, recommends the parade as one of the best investments (it’s free) to get your name infront of the community. The more creative your presentation the better and that maybe as simple as blowing bubbles from your vehicle.
The fireworks show is also a good marketing investment for a business. (No, I am not a member of the Kiwanis Club) There is a huge crowd inside the stadium and even bigger outside. There are a myriad of opportunities to market to this gathering. Some are paid sponsorships through the Kiwanis Club, sponsorships can include video, name mentions and program ads. These paid sponosrships also help to benefit the Kiwanis Club Children’s Clinic a worthy cause! There are also opportunites outside the stadium to think about reaching the masses with key messages while they are waiting for the show. Some of those folks are waiting for hours. A good marketer recognizes that when a large group of people are together… opportunity is at hand.
One final thought on the 4th this year. I missed the parade. (I did make it to the fireworks show) Saturday morning we were in Bridgeport picking up my youngest son from the Methodist Church Camp. The camp was ending with an outdoor worship service. During the service I looked up and saw a bald eagle flying overhead. While I wasn’t in Denton for the parade this year, the site of a Bald Eagle riding the wind currents made up for not getting to see the Phrenology Band make its annual appearance.
