The Crouch Group is pleased to announce Tabitha Boykin as their Social Media Specialist. Tabitha is a recent graduate of the University of Texas at Arlington with a BA in Advertising and a Minor in Visual Communication.  She has been hired as to take on the ever growing social media market.   

As a social media specialist Tabitha will work with The Crouch Group clients in creating and maintaining a comprehensive social media strategy as part of their marketing and advertising programs.

A study done by Nielson Online found that “two-thirds of the world’s Internet population visits a social network or blogging site.” Through social networks a company can reach a good portion of their target audience in a very cost effective way.  Social media can also reinforce their other types of marketing. By actively engaging and connecting with consumers through social networks companies can increase their audience and activity on their own sites. 

“The emergence of social media in the market place is exploding,” said Ron Ray a partner of The Crouch Group.  “Social media has become a vital part of reaching all demographics in the market area.  The social media tools can help us and our clients to create, maintain and expand relationships in today’s marketplace.”  

With social networking use projected to increase more than three times the rate of overall Internet growth, now would be a great time for companies to start creating a social media plan and getting connected.

The Crouch Group is a full service marketing and advertising agency with offices in Denton and Springfield, Missouri. The company works with clients of all sizes and budgets. Their focus is growing our client’s business with an intense concentration on results. For additional information visit www.thecrouchgroup.com or call 940-383-1990.