Companies are always looking for the next biggest way to deliver their brands message. Today there is so much clutter that the best way to set your company apart is by doing something different.
One way to go about standing out is advertising on digital LED (Light emitting diode) billboards that rotate ads every few seconds.
Advertising on a digital billboards have several advantages. A few being:
- They give local businesses a dynamic way to reach wide audiences that are geographically targeted, in real time.
- They give the company the ability to change the message quickly and efficiently. Most are operated remotely and all of them can be updated quickly and even several times a day just with the click of the mouse.
- They eliminate many additional production and installation costs because there is no printing or manual labor to put up the sign.
- They are Eco-friendly.
- They are more effective than traditional static billboards. — According to studies conducted by bpsoutdoor.com LED’s are six times more effective than traditional static billboards. One reason for their effectiveness may be the animation that is unlike anything else outdoors. Another reason they are so effective is that people don’t get tired of these ads since they change every few seconds. We tend to pay attention to things that are different and that we haven’t seen before.
- People usually recall them more than stagnant billboards. — Research has shown that 94% of people passing mobile billboards can recall them while only 43% can recall non-moving billboards. Overall, sales increased 107% for products shown on mobile billboards and 54% on static signs.” (ibid.)
Digital billboards are just beginning to show up in certain areas around the metroplex and will certainty increase in the next few years. Several of our clients, including Steve Burgess, Robert Ramirez and Trinity United Methodist, have advertised on digital boards in Denton since the start of this year. They have all been very satisfied with the service and results. In one instance the Ramirez campaign decided to change their ad at noon and it was posted on the board by 12:30 that same day. The North Texas State Fair, who will advertise on digital boards in August, looks forward to the flexibility that comes with advertising on digital boards. When the fair starts the ad will change each day to show the band that will be performing that night.
Most companies use billboards but only digital gives them such versatility and flexibility. A company can advertise one product in the morning, another in the afternoon and then another that evening. They are a great way to get your message out there to the masses and have proven to have a lasting effect on the audience. Digital billboards are definitely an advertising avenue worth looking into and using.
For more information please contact us.
The Crouch Group is a full service marketing and advertising agency with offices in Denton and Springfield, Missouri. The company works with clients of all sizes and budgets. Their focus is growing our client’s business with an intense concentration on results. For additional information visit www.thecrouchgroup.com or call 940-383-1990.
