Christmas is the # 1 time of the year for people to visit a church for the first time. The service that draws more people than any other is the Christmas Eve Candlelight Worship Service. It is a spectacular service with carols, re-telling of the story of the birth of Jesus, communion, and then singing Silent [...]
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Why isn’t Drew Pearson in the NFL Hall of Fame? And WHY isn’t he in the Ring of Honor at Texas Stadium? I remember Drew Pearson as a rookie with the Dallas Cowboys in 1973. He came to the Cowboys from the University of Tulsa, where he had played quarterback. Tom Landry and the Cowboys [...]
D-I-V-O-R-C-E is the old Tammy Wynette song. It has been a sort of anthem for a marriage ending. But the world is changing, led by attorneys who have not been satisfied with the emotional and financial state of their clients at the end of the divorce process. Collaborative Law is changing the divorce landscape throughout the world by seeking to about [...]
The classic promotion for a bank is a toaster with a new account. We actually had a bank client give away toasters several years ago as part of a promotion built around the concept of “old fashioned banking”. Many banks have used other types of promotions to get new accounts, giving away luggage, cookware and [...]
Sometimes in business there is a tendency to get caught up in all of the bells and whistles of the new media that is available to us through the internet and websites. As a result some of the basics of marketing and advertising are forgotten. The oldest axiom in marketing is location, location, location. Making sure [...]
