Rambling Ideas from Tim Crouch

Marketing & Advertising Ideas in a Changing World

Browsing Posts in Internet and Web Marketing

I know that Groundhog Day 2009 has come and gone.  But I think that as we assess business in early 2009 there are some important lessons that we small business people need to consider to prevent 6 more weeks or worse of economic winter.  As I listened to the news on the radio last night [...]

New Marketing Ideas for ’09 – The month of January has been interesting.  The economy is still in the toilet and the light at the end of the tunnel would seem to be a long way away.   But I also think that it is in these dark days that new ideas begin to emerge as [...]

The Texas Association of Fairs and Events has recognized The Crouch Group and the North Texas State Fair and Rodeo with its 2009  Overall Excellence Award in Marketing and Communication. Glenn Carlton, Executive Director and Nanci Kimmey, Executive Assistant to the North Texas State Fair Association, recently attended the 2009 Texas Association of Fairs and Events [...]

Denton Orginals celebrating all things Denton! The Crouch Group is pleased to announce the formation of a new advertising tool for local Denton Businesses.  “Denton Originals” is a full color booklet highlighting restaurants and local businesses that originated in Denton, Texas.  In an age of chains and corporate monolithes, Denton Orginals is a celebration of [...]

Let’s be honest there was not a lot of good news during 2008.  It was a year that just went down hill for many reasons.  Personally, there were an unusual number of people who have played important roles in my life who died in 2008.  (My wife says that is an indication that we are getting old) The economy barrelled out of [...]

NEW RULES FOR MARKETING AND PUBLIC RELATIONS – One of my recent Christmas gifts from my brother-in-law was the book “The New Rules of Marketing and PR” by David Meerman Scott.  Thanks to my wife, he knew that the use of new media in marketing and advertising is a major part of The Crouch Group business [...]

Advertising during the rocky times, what do you do?  How do you survive?  How to you grow?  One of the oldest advertising axioms is that those who keep advertising during the rough times will truly prosper when the good times return.  That is easier said than done.  When a business spends money on advertising it generally wants immediate [...]

Why isn’t Drew Pearson in the NFL Hall of Fame?  And WHY isn’t he in the Ring of Honor at Texas Stadium?  I remember Drew Pearson as a rookie with the Dallas Cowboys in 1973.  He came to the Cowboys from the University of Tulsa, where he had played quarterback.  Tom Landry and the Cowboys [...]