The classic ringing endorsement for a product is that: 4 out of 5 doctors agree. While the doctors may not have been asked about reviews, it is clear that reviews today matter. We used to go to the Better Business Bureau to find out if a business did good work. But today a business’s customers give you the best insight. After all who knows better? Reviews are endorsements for your products. Between Yelp, TripAdvisor, Amazon, Facebook, Google, and many more, people can easily share their experience with your product or service. You may be saying, “Yes, but this is a double-edged sword. What if they leave a bad review?” This is actually a good thing. For one thing, a bad review can tell you where you … Continue reading 4 of 5 doctors agree: Reviews Matter!