Charles Crouch

  • Is Search Engine Optimization still relevant?

    ByCharles Crouch

    Search Engine Optimization is nothing new. It has been around almost as long as Search Engines have existed, gaining widespread prominence around 1997. But how does a 20+ year old term still have relevance in a digital landscape that drastically changes, sometimes even month to month? Like every aspect of the internet, Search Engine Optimization has constantly evolved over the years, or it would have completely disappeared. Search Engines are designed to deliver the best user-experience and the most relevant links to someone’s search. The companies who develop Search Engines are constantly upgrading their product to deliver the best possible experience. Being the largest mover in Search Engines, Google largely controls what happens in Search Engine Optimization. Depending on the source, Google controls anywhere from…

  • Blogging Made Simple: The Crouch Group Way

    ByCharles Crouch

    Blogs… everyone knows that they should do it. Everyone has good intentions and even great ideas for blog content. The trouble only begins when you try to get those ideas on “paper”. For many people the issue is finding the time to actually sit down and get those ideas out of their head. Or they get it written but need another set of eyes to help with editing the content. Or they need help optimizing the edited blog for the Search Engines; coming up with a good meta-description for Google or finding an eye catching image to entice people to read the blog. The Crouch Group has developed a process to make the entire operation run much easier and more smoothly. We have created an…

  • Speaking at the Aquatech Conference

    ByCharles Crouch

    Last week, we spoke at the annual Aquatech Conference hosted by Gohlke Pools! Our topic was Marketing: Yesterday, Today, and in the Future. It was a great opportunity to review marketing techniques that are past their prime, marketing today, and marketing in the future. Thank you Matt Gohlke for inviting us! We has been on the cutting edge of evolving marketing and advertising strategies since 1996. If you would like to learn more or have us speak about the latest marketing trends to your business, professional group, or at an upcoming event Contact us today!

  • Editorial Calendars – A Great Plan for 2018

    ByCharles Crouch

    Do you have a plan for your social media, email marketing, or blog posts? Or are you just creating content as inspiration strikes? While waiting for the muses to motivate your content creation is an avenue you can go down, with a little planning you can be much more effective at telling your story online. In your business, would you go into a new project without a plan for the goals you hope to achieve? Most companies spend time carefully planning out projects, and not just jumping into something new without thinking. Planning your digital presence deserves the same mental energy as a new project. The best way to plan it out is to create a formal editorial calendar. An editorial calendar is a simple…

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    The Crouch Group Unveils New Mission Statement

    ByCharles Crouch

    The Crouch Group has always had a passion for our clients and our community. One of the best reasons for hiring The Crouch Group is that we are great strategic thinkers for our clients.  For nearly 22 years, The Crouch Group has helped our clients to grow their business through a wide variety of platforms.  Platforms that have changed dramatically, since we opened for business in 1996, highlighted by the emergence of social media and digital marketing.  Staying on top of the changing media habits of consumers is our responsibility to our clients. Our mission, as a company, has always been to help our clients grow.  But there has also always been a subtext to who we are as a company.  We have emphasized community…

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    4 Easy Time Management Techniques

    ByCharles Crouch

    Do you feel like you are highly disorganized or are a major procrastinator? Fixing the issue may be less complicated than you are imagining. Working on your time management skills may have a huge impact on your organization and productivity. Improving time management means improving your organization and planning skills. The old saying is that “Failing to plan is planning to fail”. 1.Keep Organized How much time do you waste sifting through papers on your desk every day to find that one document that you need? How much time does that add up to every weak? Setting up a better organization system, or even keeping documents organized on a computer, will help you manage your time better. Having most documents on a computer is even…

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    Moneyball and Business: Doing the Most with Limited Resources

    ByCharles Crouch

    What would you give to have Apple’s marketing budget? or Coke’s? or Ford? It would be awesome to have near endless funding to market the company. But short of this, what should you do? The movie and book, Moneyball, tells a story that answers just this question. “For $41 million, you built a playoff team… You won the exact same number of games that the Yankees won, but the Yankees spent $1.4 million per win and you paid $260,000 per win,” says the Boston Red Sox owner to Billy Beane. This making an important point about ROI or Return on Investment. Every company, no matter how big, has to be very diligent about how they spend money to get the most ROI. In Moneyball, Billy…

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    6 Great Business Practices From TOMS

    ByCharles Crouch

    “Start Something That Matters” Book Review and Business practices TOMS shoes got started 2006 with a journey to another country. Blake Mycoskie went on a trip to Argentina in 2006, taking a much need break from his startup venture. He had been to Argentina before, but on this 2006 trip he learned about a major issue he wasn’t aware of before the trip. Children across the country lacked shoes, even in a moderately well-developed country like Argentina. This exposed their feet to major diseases some possibly life threatening. Blake initial thought was to create a not-for-profit soliciting money or shoes to donate to the children of Argentina. However, organizations like this already existed and struggled to get funds or proper shoes. Then a new concept…

  • Have you ever tried fishing without bait?

    ByCharles Crouch

    The most effective way to hook new clients Yeah, fishing without bait doesn’t work out so well. (The fish aren’t convinced, and now your feet are probably wet.) The same goes for content without a solid hook (minus the wet feet). A lot of content out there doesn’t have strong hooks. And you know what happens? A lot of people aren’t convinced they should bother reading anything other than the first sentence. So how do you prevent readers from bouncing at the get-go? You toss a sweet hook at them and reel them in. A hook is the initial sentence (or a word) that grabs the attention of readers and entices them to keep reading. It’s the first necessary step after an attention-grabbing title. Yet,…

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    Overcoming the Fear of Blogging

    ByCharles Crouch

    The word “Blog” strikes fear into the heart of many potential bloggers because they don’t know what a blog is or how write one.  Yet, one of the most effective tools for driving website traffic is to blog on a consistent basis.  To alleviate some of that fear it is important to know that a blog is simply a short article about a subject that your potential client or customer has questions.  Questions that many of you probably answer on a daily basis.  The second point of how to do it effectively is an equally good question.  In writing a blog aim for a minimum of 300 words and a maximum of around 750.  (Don’t make it so long that it is overwhelming to read) …