Charles Crouch

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    New Marketing: Focused Target Markets

    ByCharles Crouch

    Marketing today means that you have to thoroughly know your audience Social media largely allows us to tailor what we see every day. Facebook allows you to block people or posts that are irrelevant or offensive to you. If you are a big fan of a of McDonalds you can see more and more from them. If you detest McDonald’s food, it can be tailored so you never see an “I’m lovin’ it” campaign again. So, what does this mean for business marketing? In simple terms for a business, you have to be very specific about which markets you are targeting. Spray and pray marketing does not work at all. Your efforts would be lost amongst cat videos and celebrity gossip without finding good ground to take…

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    5 Facebook things that may have confused you

    ByCharles Crouch

    Clarifying items on Facebook Does using social media, especially Facebook, for a small business baffle or even scare you? Whether you like it or not, social media is here to stay. The good news is that social media can be a very powerful business tool, if you use it correctly. Hopefully, this blog series will eliminate some of your apprehension about using social media as a business tool. Facebook is by far, the largest social media platform. The best descriptor is that Facebook is the Sun and all of the the other social media are planets and moons in comparison. That however does not mean that the other social medias don’t have their place with the audience that use each of them. But as a…

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    Was Aristotle a Master Marketer?

    ByCharles Crouch

    3 ways Aristotle outlined the best marketing practices in the 4th Century BCE Was Aristotle the original Social Media marketer? Or for that matter any other type of marketing master? To answer that question, we need to begin with what is the intention of marketing? Whether it’s marketing a product, a service, or marketing yourself, marketing attempts to gain buy-in to the idea of whatever it is you are offering. The goal, regardless of trying to sell the latest product or trying to get a potential customer to work with you, marketing is trying to persuade someone’s interest. Aristotle outlined some of the best practices for marketing in the 4th Century BCE. In the Rhetoric, Aristotle discussed how to most effectively persuade someone. In essence,…