Eric Bonar

  • Forbes: Tim Crouch on Utilizing Interviews for Fresh Content

    ByEric Bonar

    Tim Crouch, founding partner at The Crouch Group, contributes once again as an Expert Panelist for the Forbes Agency Council. In this latest article, sixteen leaders in the field of advertising provide commentary on how to attract traffic and leads with creative content marketing. Tim Crouch provided valuable insight on acquiring high-quality information from authorities and influencers who don’t have the bandwidth to write and edit blog posts. He discussed one of The Crouch Group’s services to clients: “We have helped [them] develop fresh original content by interviewing them.” Read more about speaking with subject matter experts on Forbes.com.

  • Forbes: Tim Crouch on Not Giving Up on Branding Too Soon

    ByEric Bonar

    Tim Crouch was recently accepted into the Forbes Agency Council, a dynamic and selective community of seasoned advertising agency professionals. As a Council member, Tim will be invited to provide his expertise about trends and topics in advertising, social media, and design. Recently, Tim contributed to a Forbes article entitled “16 Top Mistakes And Lapses In Oversight That Can Ruin Brand Consistency.” He was quoted as saying, “branding does not happen overnight. A brand is not a sales event; it is instead a promise about what to expect from you or your product.” To learn more about branding expectations and campaign momentum, read his full contribution on Forbes.com here.

  • How Your Website’s Mobile Load Time Affects Your Rank on Google

    ByEric Bonar

    In 2010, Google stated that they were going to begin to use site speed as a factor in ranking websites. In 2018, Google doubled down on this by stating that they intend to use site speed as a factor for ranking websites on mobile, with the intent of ensuring that people do not have to wait to find the answers to their questions. This means that if your website is not running fast, or at least faster than the average 15 seconds[1] on mobile, you will have trouble ranking on Google for anything other than your business name. Have a Fast Host The most important part of ensuring your site loads fast for Google is to have a fast host. Fast hosts will implement server-side caching and Gzip…

  • Denton County Cowboy Icon Weldon Burgoon Retiring

    ByEric Bonar

    Weldon’s Western Wear Store’s Founder Leaving Retail After 60 Years Weldon Burgoon, who began riding in rodeos in the 1940’s as a teenager and later founded Weldon’s Western Wear and Saddle Shop, is retiring from the store after more than 60 years. Burgoon has also been a dominant figure in promoting and helping the youth in the North Texas area over the decades. He is a prominent player in the annual Denton County Livestock Youth Fair and Rodeo, the Blue Ribbon Club (a youth-oriented organization promoting Denton County youth in agriculture) and the North Texas Fair and Rodeo. Weldon’s is located in downtown Denton. It has been a destination for over six decades as the place to go for the best in western apparel, saddle…

  • Meet the Crouch Group’s Intern Shelby Richardson

    ByEric Bonar

    The Crouch Group is happy to welcome our returning intern, Shelby Richardson. Shelby first worked with us last fall with the Oklahoma United Methodist Home for Christmas Campaign. The Home for Christmas Campaign was designed to unite people in Oklahoma with a church near them for the holiday season.  Shelby worked directly with 500 churches  to communicate the campaign as well as help those churches through the process. Shelby’s new responsibility will be creating content for clients in their social media projects. Social media today is swamped by older content that seems to be continually shared, yet offers no new information. We are excited that Shelby can help the Crouch Group as well as our clients come up with new and timely topics to be shared, making a lasting impression on viewers….

  • Rebranding Divorce

    ByEric Bonar

    The Crouch Group Works With Collaborative Divorce Texas To Enhance Branding and Awareness At the end of February, The Crouch Group was a participant in the 9th annual meeting of Collaborative Divorce Texas held at The Highland Hotel and Conference Center in Dallas. The statewide organization’s mission is to help couples navigate the difficult and emotionally straining experience of divorce by incorporating a collaborative process of mutual mediation. Spanning two days, the annual meeting was sponsored in part by The State Bar of Texas. The Crouch Group made presentations to the 200 plus attendees on how to enhance their branding and awareness of the collaborative mediation process. The presentations concentrated on improving communication in the public sector with the goal of better educating those who…

  • Photography in the West Texas Plains

    ByEric Bonar

    Creating a web site for a client sometimes takes far more than working in the comfort of the office in front of a computer screen. When The Crouch Group recently took on the task of designing a new web site for Kyle Erwin Construction Company, it became clear that custom photography illustrating their services “out in the field” was needed. In this case, that meant a trip to the wind blown West Texas oil fields, where the company was engaged in several major projects. The job was assigned to Brittany Johnston, one of the Crouch Group account executives and a recent graduate of UNT. Among Brittany’s specialties is on-site photography, so off she went to the flat and dusty plains of West Texas. The job…

  • Scholarship Opportunities from the North Texas State Fair Association!

    ByEric Bonar

    Are you involved with 4-H, FHA, FFA or other areas of leadership and applying for college and looking for scholarship opportunities? The North Texas State Fair Association, as part of its mission to “Invest in the Future of Our Youth,” is accepting applications for two $2,000 scholarships through April 1 from graduating North Texas students who are applying to a junior college or university. The scholarships include the North Texas State Fair Association Scholarship and the Bob C. Powers Scholarship created in honor of Mr. Powers’ longtime affiliation with the North Texas Fair Association. A CPA with the accounting firm Hankins, Powers and Eastup, Powers served as board member and treasurer on the fair’s governing board and started the program to help young people in…