Tim Crouch

Tim's background includes advertising sales and management, radio and television news, talk shows, sports play-by-play and commercial production.
  • |

    3 Big Election Wins for The Crouch Group!

    ByTim Crouch

    Denton School Elections proved to another very successful night for The Crouch Group.   The Crouch Group worked with school board incumbents, Jeanetta Smith and Barbara Burns and on the Denton School Bond Campaign during the May 5th election.  All three came away as big winners on Saturday. The Denton School Bond was passed by voters overwhelmingly with nearly 74% of the vote in favor of the $750 million dollar bond package.  The package included new construction for the growing district and replacement schools for some of the district’s aging buildings.  This is the 5th school bond package that The Crouch Group has helped to pass in the Denton ISD.  All of which passed by huge margins. In the Denton School Board election, Jeanetta Smith was…

  • Marketing vs Advertising — What’s the Difference?

    ByTim Crouch

    Many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth. Let’s start off by reviewing the formal definitions of each: Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. After reading both of the definitions it is easy to understand how the difference can be confusing to the…