The Crouch Group Marketing Blog

The classic ringing endorsement for a product is that: 4 out of 5 doctors agree. While the doctors may not have been asked about reviews, it is clear that reviews today matter. We used to go to the Better Business Bureau to find out if a business did good work.  But today a business’s customers give you the best insight.  After all who knows better? Reviews are endorsements for your products. Between Yelp, TripAdvisor, Amazon, Facebook, Google, and many more, people can easily … [Read more...]

Omni-channel marketing should be a smooth and painless process to market to clients. The Crouch Group is a full-service marketing firm. However, Tim (Crouch) likes to say we are actually in the business of evolution. The world is changing so rapidly today that if we do not constantly evolve with it, we will quickly go extinct. When this company was started, marketing was largely the same it had been since the days Don Draper (Mad Men) worked on Madison Ave. But over the last two decades we … [Read more...]

The Crouch Group’s work with Collaborative Divorce professionals has expanded to California.   Collaborative Practice of California has hired The Crouch Group to introduce a marketing plan that has been highly successful in Texas over the course of the last three years.  It involves a new public facing website focused on educating potential clients, blogging strategies, social media outreach and an opportunity to more directly connect potential clients to collaborative … [Read more...]

Pay-Per-Click campaigns with Google Ads (formerly Google Ad Words) for attorneys are the some of the most expensive per action on the internet. An action could be someone clicking to your website, calling your office, in other words interacting with your Google Ad. On average, Google ads cost $8.88 more per action for attorneys than any other industry. Why is this? There is a lot of competition for legal keywords. There are Family Law attorneys, Personal injury, Tax Attorneys, Business … [Read more...]

How do you get more engagement with your content? Everyone wants to have a viral video or something that gets everyone talking. However, the first question you need to be asking is, “Why should someone want to engage with my content?” Just wanting to have higher engagement is getting ahead of yourself. People need to have a reason to want to share or talk about your content. It needs to make people laugh, elicit strong emotion, or have an active participation aspect to it. In the 1988 … [Read more...]

Search Engine Optimization is nothing new. It has been around almost as long as Search Engines have existed, gaining widespread prominence around 1997. But how does a 20+ year old term still have relevance in a digital landscape that drastically changes, sometimes even month to month? Like every aspect of the internet, Search Engine Optimization has constantly evolved over the years, or it would have completely disappeared. Search Engines are designed to deliver the best user-experience and … [Read more...]

I returned home this week from the 2019 Special Session of the General Conference of the United Methodist Church.  I was a delegate to this historic conference that was addressing the church’s position on human sexuality.  I was asked by the North Texas Conference to write some thoughts on what happened in St. Louis.  For those who don’t what we hoped for didn’t pass and some draconian legislation did pass.  Legislation that will be found to be unconstitutional according the church … [Read more...]