Blog

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    5 Facebook things that may have confused you

    ByCharles Crouch

      Clarifying items on Facebook Does using social media, especially Facebook, for a small business baffle or even scare you? Whether you like it or not, social media is here to stay. The good news is that social media can be a very powerful business tool, if you use it correctly. Hopefully, this blog series will eliminate some of your apprehension about using social media as a business tool. Facebook is by far, the largest social media platform.  The best descriptor is that Facebook is the Sun and all of the the other social media are planets and moons in comparison.  That however does not mean that the other social medias don’t have their place with the audience that use each of them.  But as…

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    Was Aristotle a Master Marketer?

    ByCharles Crouch

      3 ways Aristotle outlined the best marketing practices in the 4th Century BCE Was Aristotle the original Social Media marketer?  Or for that matter any other type of marketing master?  To answer that question, we need to begin with what is the intention of marketing? Whether it’s marketing a product, a service, or marketing yourself, marketing attempts to gain buy-in to the idea of whatever it is you are offering. The goal, regardless of trying to sell the latest product or trying to get a potential customer to work with you, marketing is trying to persuade someone’s interest. Aristotle outlined some of the best practices for marketing in the 4th Century BCE. In the Rhetoric, Aristotle discussed how to most effectively persuade someone.  In…

  • Meet the Crouch Group’s Intern Shelby Richardson

    ByEric Bonar

    The Crouch Group is happy to welcome our returning intern, Shelby Richardson. Shelby first worked with us last fall with the Oklahoma United Methodist Home for Christmas Campaign. The Home for Christmas Campaign was designed to unite people in Oklahoma with a church near them for the holiday season.  Shelby worked directly with 500 churches  to communicate the campaign as well as help those churches through the process. Shelby’s new responsibility will be creating content for clients in their social media projects. Social media today is swamped by older content that seems to be continually shared, yet offers no new information. We are excited that Shelby can help the Crouch Group as well as our clients come up with new and timely topics to be shared, making a lasting impression on viewers….

  • Rebranding Divorce

    ByEric Bonar

    The Crouch Group Works With Collaborative Divorce Texas To Enhance Branding and Awareness At the end of February, The Crouch Group was a participant in the 9th annual meeting of Collaborative Divorce Texas held at The Highland Hotel and Conference Center in Dallas. The statewide organization’s mission is to help couples navigate the difficult and emotionally straining experience of divorce by incorporating a collaborative process of mutual mediation. Spanning two days, the annual meeting was sponsored in part by The State Bar of Texas. The Crouch Group made presentations to the 200 plus attendees on how to enhance their branding and awareness of the collaborative mediation process. The presentations concentrated on improving communication in the public sector with the goal of better educating those who…

  • Photography in the West Texas Plains

    ByEric Bonar

    Creating a web site for a client sometimes takes far more than working in the comfort of the office in front of a computer screen. When The Crouch Group recently took on the task of designing a new web site for Kyle Erwin Construction Company, it became clear that custom photography illustrating their services “out in the field” was needed. In this case, that meant a trip to the wind blown West Texas oil fields, where the company was engaged in several major projects. The job was assigned to Brittany Johnston, one of the Crouch Group account executives and a recent graduate of UNT. Among Brittany’s specialties is on-site photography, so off she went to the flat and dusty plains of West Texas. The job…

  • Scholarship Opportunities from the North Texas State Fair Association!

    ByEric Bonar

    Are you involved with 4-H, FHA, FFA or other areas of leadership and applying for college and looking for scholarship opportunities? The North Texas State Fair Association, as part of its mission to “Invest in the Future of Our Youth,” is accepting applications for two $2,000 scholarships through April 1 from graduating North Texas students who are applying to a junior college or university. The scholarships include the North Texas State Fair Association Scholarship and the Bob C. Powers Scholarship created in honor of Mr. Powers’ longtime affiliation with the North Texas Fair Association. A CPA with the accounting firm Hankins, Powers and Eastup, Powers served as board member and treasurer on the fair’s governing board and started the program to help young people in…

  • A Key Crouch Group Client Wins In Marketing Competition AGAIN!

    ByEric Bonar

    North Texas Fair and Rodeo Earns Highest Award in Marketing Competition The Crouch Group has been the agency of record for the North Texas Fair and Rodeo for over ten years, designing theme graphics, creating printed material, producing videos and television commercials and radio campaigns for each of the Fair’s annual regional events. All of these categories are submitted for marketing competition each January at the Texas Association of Fairs and Events.  The Texas Association of Fairs and Events (TAF&E) recently awarded its highest honor, Best Overall Marketing Campaign, to the North Texas State Fair and Rodeo. Along with the Best Overall award the fair received seven first-place awards, four second place and one third-place award in the Texas Association of Fairs and Events Shows Awards of…

  • Building Up the Community with Eureka 2

    ByEric Bonar

    Eureka! Over the past week, members of the community from all over Denton came together to repeat history and rebuild a beloved playground. Just as in 1995 for the original Eureka playground, hundreds of volunteers arrived in the dreary November weather to give their time and effort to the community. The Eureka 2 playground project is supported by the Denton Parks Foundation, of which The Crouch Group’s Tim Crouch is currently President. The community build week proved to be very successful, and the playground is on track to be ready to open in January, with a formal grand opening later in the year. Many organizations sent groups of volunteers to the work site, including Boy Scout troops, UNT student organizations, and local Denton businesses. Even…

  • Marketing a Better Divorce Option

    ByEric Bonar

    When most people think about divorce, they think of the traditional method involving two people slugging it out in litigation. But this method often leaves behind a trail of destruction, especially if children are involved. The Collaborative Divorce process is a relatively new concept that strives to help divorce clients stay out of the courtroom and obtain the best outcome for everyone involved. Spreading the Word In October, The Crouch Group held a one-day conference in Austin with prominent attorneys from the Austin and Dallas area to teach how best to use their marketing efforts to gain more collaborative clients. We talked about the importance of explaining the collaborative divorce method to new clients, and critiqued the participants’ websites to help them understand the importance…

  • THE WEBSITE

    ByEric Bonar

    When clients come into our office needing a new website many of them ask what the process is and what to expect so here’s your answer… At The Crouch Group we believe in unique, customizable and affordable websites. Our goal is to create an online representation of you and your business through your website. With that in mind, here is a snapshot of the process we utilize to build your new website.   Website Grading We take a look at your current website and score it on a 100 point scale. This scoring takes into account usability, SEO, mobile components, content, technology within the site, backlinks, social shareability, among other areas. This is the starting point to determine what your site is doing well and areas…