In February 2015 Facebook released a new advertising feature “Relevance Score”. This is a rating system that is used for paid advertising on Facebook. This score is based on a 1 to 10 point scale; the higher your ad scores the more relevant your ad is deemed. Some users are finding that this is similar to a Google quality score. A Google score is based on stats between an ad and landing pages while the Facebook “Relevance Score” takes feedback and insight from you as the user into account. As a … [Read more...]
The Crouch Group Marketing Blog
The Crouch Group is a full service marketing agency specializing in business, church, and legal marketing.
You might have already heard that on April 21st Google launched it’s new algorithm that favors sites which are “mobile friendly”. This means that websites that are not “mobile friendly” will not show up in search results on mobile devices. Recent studies show that over 60% of people use their mobile phone for everyday activities so it is likely that this could mean a decline in business for those websites that don’t show up in search results. Is your business website ready for mobile? Here … [Read more...]
Many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth. Let’s start off by reviewing the formal definitions of each: Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and … [Read more...]