Blog

  • “Does your target market know what your car looks like?”- Email Best Practices

    ByEric Bonar

    In April Matt Heinz of Heinz Marketing, one of the top 50 most influential people in sales and marketing, hosted a webinar covering email tips designed to help increase response rates. Keeping up with email best practices is a daily occurrence at The Crouch Group so we regularly research and source for the latest industry concepts. We love how Matt describes social media in this webinar. He shares that social media and email marketing are a lot like driving by someone’s house at 35 miles per hour and trying to throw something into their mailbox. Majority of the time you are going to miss, however eventually over time they will start to recognize your car. Here are a few of our takeaways and email tips…

  • Facebook Seeks Consumer Opinion with Relevance Score!

    ByEric Bonar

    In February 2015 Facebook released a new advertising feature “Relevance Score”. This is a rating system that is used for paid advertising on Facebook. This score is based on a 1 to 10 point scale; the higher your ad scores the more relevant your ad is deemed. Some users are finding that this is similar to a Google quality score. A Google score is based on stats between an ad and landing pages while the Facebook “Relevance Score” takes feedback and insight from you as the user into account. As a consumer you can give positive or negative feedback regarding any ad you’re seeing on your Facebook feed, giving you a voice on this social network.     How is a “Relevance Score” relevant to…

  • Are you ready for #Mobilegeddon? We are!

    ByEric Bonar

    You might have already heard that on April 21st Google launched it’s new algorithm that favors sites which are “mobile friendly”. This means that websites that are not “mobile friendly” will not show up in search results on mobile devices. Recent studies show that over 60% of people use their mobile phone for everyday activities so it is likely that this could mean a decline in business for those websites that don’t show up in search results. Is your business website ready for mobile? Here are 5 tips for surviving #Mobilegeddon. Don’t Panic! This is not the zombie apocalypse so luckily there’s no walking dead to worry about. Take the mobile friendly test to determine if your site will be impacted. Just follow the link…

  • Marketing vs Advertising — What’s the Difference?

    ByTim Crouch

    Many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth. Let’s start off by reviewing the formal definitions of each: Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. After reading both of the definitions it is easy to understand how the difference can be confusing to the…