In 2010, Google stated that they were going to begin to use site speed as a factor in ranking websites. In 2018, Google doubled down on this by stating that they intend to use site speed as a factor for ranking websites on mobile, with the intent of ensuring that people do not have to wait to find the answers to their questions. This means that if your website is not running fast, or at least faster than the average 15 seconds[1] on mobile, you will have trouble ranking on Google for anything other than your business name. Have a Fast Host The most important part of ensuring your site loads fast for Google is to have a fast host. Fast hosts will implement server-side caching and Gzip … Continue reading How Your Website’s Mobile Load Time Affects Your Rank on Google