Marketing today means that you have to thoroughly know your audience Social media largely allows us to tailor what we see every day. Facebook allows you to block people or posts that are irrelevant or offensive to you. If you are a big fan of a of McDonalds you can see more and more from them. If you detest McDonald’s food, it can be tailored so you never see an “I’m lovin’ it” campaign again. So, what does this mean for business marketing? In simple terms for a business, you have to be very specific about which markets you are targeting. Spray and pray marketing does not work at all. Your efforts would be lost amongst cat videos and celebrity gossip without finding good ground to take … Continue reading New Marketing: Focused Target Markets