Pay-Per-Click campaigns with Google Ads (formerly Google Ad Words) for attorneys are the some of the most expensive per action on the internet. An action could be someone clicking to your website, calling your office, in other words interacting with your Google Ad. On average, Google ads cost $8.88 more per action for attorneys than any other industry. Why is this? There is a lot of competition for legal keywords. There are Family Law attorneys, Personal injury, Tax Attorneys, Business attorneys, Criminal attorneys, DUI/ DWI attorneys, Civil Rights attorneys, and the list goes on. So, the question is: Since Google ads for attorneys are more expensive than any other industry, are they worth it? Two Kinds of Google Ads Before answering that question, let’s be … Continue reading Pay-Per-Click Campaigns for Lawyers