Photography in the West Texas Plains
Creating a web site for a client sometimes takes far more than working in the comfort of the office in front of a computer screen. When The Crouch Group recently took on the task of designing a new web site for Kyle Erwin Construction Company, it became clear that custom photography illustrating their services “out in the field” was needed. In this case, that meant a trip to the wind blown West Texas oil fields, where the company was engaged in several major projects. The job was assigned to Brittany Johnston, one of the Crouch Group account executives and a recent graduate of UNT. Among Brittany’s specialties is on-site photography, so off she went to the flat and dusty plains of West Texas.
The job entailed a three day photo shoot of oil rigs being disassembled and moved over 70 miles, pipeline work and dirt work for a solar panel field. Brittany’s task was to visually capture the broad range of services provided by Erwin Construction, which includes roustabout services, extensive dirt work projects, pipeline projects, hydro torquing/excavating and more. Brittany began her photography project at the Midland-Odessa airport and completed her task 600 miles and three days later, covering a broad area and an array of projects that took her all the way to the Mexican border.
With the 3,000 photo images captured over the three days, Brittany’s work will be an integral part in telling the story of the broad range of services provided by Erwin Construction Company. The photographic portfolio will be included in the new Erwin web site and other marketing materials.
The Crouch Group has a 20 year history of providing full service marketing for clients, ranging from small, locally-owned businesses to regional and national companies. Currently, the Crouch Group client list includes businesses throughout the Metroplex, Texas and Oklahoma.
