Best Overall Marketing Campaign

  • Blogging Made Simple: The Crouch Group Way

    ByCharles Crouch

    Blogs… everyone knows that they should do it. Everyone has good intentions and even great ideas for blog content. The trouble only begins when you try to get those ideas on “paper”. For many people the issue is finding the time to actually sit down and get those ideas out of their head. Or they get it written but need another set of eyes to help with editing the content. Or they need help optimizing the edited blog for the Search Engines; coming up with a good meta-description for Google or finding an eye catching image to entice people to read the blog. The Crouch Group has developed a process to make the entire operation run much easier and more smoothly. We have created an…

  • Speaking at the Aquatech Conference

    ByCharles Crouch

    Last week, we spoke at the annual Aquatech Conference hosted by Gohlke Pools! Our topic was Marketing: Yesterday, Today, and in the Future. It was a great opportunity to review marketing techniques that are past their prime, marketing today, and marketing in the future. Thank you Matt Gohlke for inviting us! We has been on the cutting edge of evolving marketing and advertising strategies since 1996. If you would like to learn more or have us speak about the latest marketing trends to your business, professional group, or at an upcoming event Contact us today!

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    3 Big Election Wins for The Crouch Group!

    ByTim Crouch

    Denton School Elections proved to another very successful night for The Crouch Group.   The Crouch Group worked with school board incumbents, Jeanetta Smith and Barbara Burns and on the Denton School Bond Campaign during the May 5th election.  All three came away as big winners on Saturday. The Denton School Bond was passed by voters overwhelmingly with nearly 74% of the vote in favor of the $750 million dollar bond package.  The package included new construction for the growing district and replacement schools for some of the district’s aging buildings.  This is the 5th school bond package that The Crouch Group has helped to pass in the Denton ISD.  All of which passed by huge margins. In the Denton School Board election, Jeanetta Smith was…

  • Editorial Calendars – A Great Plan for 2018

    ByCharles Crouch

    Do you have a plan for your social media, email marketing, or blog posts? Or are you just creating content as inspiration strikes? While waiting for the muses to motivate your content creation is an avenue you can go down, with a little planning you can be much more effective at telling your story online. In your business, would you go into a new project without a plan for the goals you hope to achieve? Most companies spend time carefully planning out projects, and not just jumping into something new without thinking. Planning your digital presence deserves the same mental energy as a new project. The best way to plan it out is to create a formal editorial calendar. An editorial calendar is a simple…

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    4 Easy Time Management Techniques

    ByCharles Crouch

    Do you feel like you are highly disorganized or are a major procrastinator? Fixing the issue may be less complicated than you are imagining. Working on your time management skills may have a huge impact on your organization and productivity. Improving time management means improving your organization and planning skills. The old saying is that “Failing to plan is planning to fail”. 1.Keep Organized How much time do you waste sifting through papers on your desk every day to find that one document that you need? How much time does that add up to every weak? Setting up a better organization system, or even keeping documents organized on a computer, will help you manage your time better. Having most documents on a computer is even…

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    Moneyball and Business: Doing the Most with Limited Resources

    ByCharles Crouch

    What would you give to have Apple’s marketing budget? or Coke’s? or Ford? It would be awesome to have near endless funding to market the company. But short of this, what should you do? The movie and book, Moneyball, tells a story that answers just this question. “For $41 million, you built a playoff team… You won the exact same number of games that the Yankees won, but the Yankees spent $1.4 million per win and you paid $260,000 per win,” says the Boston Red Sox owner to Billy Beane. This making an important point about ROI or Return on Investment. Every company, no matter how big, has to be very diligent about how they spend money to get the most ROI. In Moneyball, Billy…

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    6 Great Business Practices From TOMS

    ByCharles Crouch

    “Start Something That Matters” Book Review and Business practices TOMS shoes got started 2006 with a journey to another country. Blake Mycoskie went on a trip to Argentina in 2006, taking a much need break from his startup venture. He had been to Argentina before, but on this 2006 trip he learned about a major issue he wasn’t aware of before the trip. Children across the country lacked shoes, even in a moderately well-developed country like Argentina. This exposed their feet to major diseases some possibly life threatening. Blake initial thought was to create a not-for-profit soliciting money or shoes to donate to the children of Argentina. However, organizations like this already existed and struggled to get funds or proper shoes. Then a new concept…

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    Overcoming the Fear of Blogging

    ByCharles Crouch

    The word “Blog” strikes fear into the heart of many potential bloggers because they don’t know what a blog is or how write one.  Yet, one of the most effective tools for driving website traffic is to blog on a consistent basis.  To alleviate some of that fear it is important to know that a blog is simply a short article about a subject that your potential client or customer has questions.  Questions that many of you probably answer on a daily basis.  The second point of how to do it effectively is an equally good question.  In writing a blog aim for a minimum of 300 words and a maximum of around 750.  (Don’t make it so long that it is overwhelming to read) …

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    New Marketing: Focused Target Markets

    ByCharles Crouch

    Marketing today means that you have to thoroughly know your audience Social media largely allows us to tailor what we see every day. Facebook allows you to block people or posts that are irrelevant or offensive to you. If you are a big fan of a of McDonalds you can see more and more from them. If you detest McDonald’s food, it can be tailored so you never see an “I’m lovin’ it” campaign again. So, what does this mean for business marketing? In simple terms for a business, you have to be very specific about which markets you are targeting. Spray and pray marketing does not work at all. Your efforts would be lost amongst cat videos and celebrity gossip without finding good ground to take…

  • A Key Crouch Group Client Wins In Marketing Competition AGAIN!

    ByEric Bonar

    North Texas Fair and Rodeo Earns Highest Award in Marketing Competition The Crouch Group has been the agency of record for the North Texas Fair and Rodeo for over ten years, designing theme graphics, creating printed material, producing videos and television commercials and radio campaigns for each of the Fair’s annual regional events. All of these categories are submitted for marketing competition each January at the Texas Association of Fairs and Events.  The Texas Association of Fairs and Events (TAF&E) recently awarded its highest honor, Best Overall Marketing Campaign, to the North Texas State Fair and Rodeo. Along with the Best Overall award the fair received seven first-place awards, four second place and one third-place award in the Texas Association of Fairs and Events Shows Awards of…