Branding

  • Forbes: Tim Crouch on Not Giving Up on Branding Too Soon

    Tim Crouch was recently accepted into the Forbes Agency Council, a dynamic and selective community of seasoned advertising agency professionals. As a Council member, Tim will be invited to provide his expertise about trends and topics in advertising, social media, and design. Recently, Tim contributed to a Forbes article entitled “16 Top Mistakes And Lapses In Oversight That Can Ruin Brand Consistency.” He was quoted as saying, “branding does not happen overnight. A brand is not a sales event; it is instead a promise about what to expect from you or your product.” To learn more about branding expectations and campaign momentum, read his full contribution on Forbes.com here.