Management

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    The Crouch Group Unveils New Mission Statement

    ByCharles Crouch

    The Crouch Group has always had a passion for our clients and our community. One of the best reasons for hiring The Crouch Group is that we are great strategic thinkers for our clients.  For nearly 22 years, The Crouch Group has helped our clients to grow their business through a wide variety of platforms.  Platforms that have changed dramatically, since we opened for business in 1996, highlighted by the emergence of social media and digital marketing.  Staying on top of the changing media habits of consumers is our responsibility to our clients. Our mission, as a company, has always been to help our clients grow.  But there has also always been a subtext to who we are as a company.  We have emphasized community…

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    6 Great Business Practices From TOMS

    ByCharles Crouch

    “Start Something That Matters” Book Review and Business practices TOMS shoes got started 2006 with a journey to another country. Blake Mycoskie went on a trip to Argentina in 2006, taking a much need break from his startup venture. He had been to Argentina before, but on this 2006 trip he learned about a major issue he wasn’t aware of before the trip. Children across the country lacked shoes, even in a moderately well-developed country like Argentina. This exposed their feet to major diseases some possibly life threatening. Blake initial thought was to create a not-for-profit soliciting money or shoes to donate to the children of Argentina. However, organizations like this already existed and struggled to get funds or proper shoes. Then a new concept…