As a member of the Forbes Agency Council, Tim Crouch provides insights about the marketing industry and best practices for keeping advertising firms at their best. In a Forbes piece on “How Agencies Can Retain High-Potential Talent In 2022,” Tim gave important advice on keeping employees for many years. “One of the key parts of our culture at The Crouch Group is that we stress living a full and whole life,” Tim said. He continued by providing helpful examples, stating that “we want our … [Read more...]
Speaking at the Aquatech Conference
Last week, we spoke at the annual Aquatech Conference hosted by Gohlke Pools! Our topic was Marketing: Yesterday, Today, and in the Future. It was a great opportunity to review marketing techniques that are past their prime, marketing today, and marketing in the future. Thank you Matt Gohlke for inviting us! We has been on the cutting edge of evolving marketing and advertising strategies since 1996. If you would like to learn more or have us speak about the latest … [Read more...]
3 Big Election Wins for The Crouch Group!
Denton School Elections proved to another very successful night for The Crouch Group. The Crouch Group worked with school board incumbents, Jeanetta Smith and Barbara Burns and on the Denton School Bond Campaign during the May 5th election. All three came away as big winners on Saturday. The Denton School Bond was passed by voters overwhelmingly with nearly 74% of the vote in favor of the $750 million dollar bond package. The package included new construction for the growing district and … [Read more...]
The Crouch Group Unveils New Mission Statement
The Crouch Group has always had a passion for our clients and our community. One of the best reasons for hiring The Crouch Group is that we are great strategic thinkers for our clients. For nearly 22 years, The Crouch Group has helped our clients to grow their business through a wide variety of platforms. Platforms that have changed dramatically, since we opened for business in 1996, highlighted by the emergence of social media and digital marketing. Staying on top of the changing media … [Read more...]
Moneyball and Business: Doing the Most with Limited Resources
What would you give to have Apple’s marketing budget? or Coke’s? or Ford? It would be awesome to have near endless funding to market the company. But short of this, what should you do? The movie and book, Moneyball, tells a story that answers just this question. “For $41 million, you built a playoff team… You won the exact same number of games that the Yankees won, but the Yankees spent $1.4 million per win and you paid $260,000 per win,” says the Boston Red Sox owner to Billy Beane. This … [Read more...]
6 Great Business Practices From TOMS
“Start Something That Matters” Book Review and Business practices TOMS shoes got started 2006 with a journey to another country. Blake Mycoskie went on a trip to Argentina in 2006, taking a much need break from his startup venture. He had been to Argentina before, but on this 2006 trip he learned about a major issue he wasn’t aware of before the trip. Children across the country lacked shoes, even in a moderately well-developed country like Argentina. This exposed their feet to major diseases … [Read more...]
Was Aristotle a Master Marketer?
3 ways Aristotle outlined the best marketing practices in the 4th Century BCE Was Aristotle the original Social Media marketer? Or for that matter any other type of marketing master? To answer that question, we need to begin with what is the intention of marketing? Whether it’s marketing a product, a service, or marketing yourself, marketing attempts to gain buy-in to the idea of whatever it is you are offering. The goal, regardless of trying to sell the latest product or trying to get … [Read more...]
The Crouch Group Works With Collaborative Divorce Texas To Enhance Branding and Awareness At the end of February, The Crouch Group was a participant in the 9th annual meeting of Collaborative Divorce Texas held at The Highland Hotel and Conference Center in Dallas. The statewide organization’s mission is to help couples navigate the difficult and emotionally straining experience of divorce by incorporating a collaborative process of mutual mediation. Spanning two days, the annual meeting was … [Read more...]
Photography in the West Texas Plains
Creating a web site for a client sometimes takes far more than working in the comfort of the office in front of a computer screen. When The Crouch Group recently took on the task of designing a new web site for Kyle Erwin Construction Company, it became clear that custom photography illustrating their services “out in the field” was needed. In this case, that meant a trip to the wind blown West Texas oil fields, where the company was engaged in several major projects. The job was assigned to … [Read more...]
Scholarship Opportunities from the North Texas State Fair Association!
Are you involved with 4-H, FHA, FFA or other areas of leadership and applying for college and looking for scholarship opportunities? The North Texas State Fair Association, as part of its mission to “Invest in the Future of Our Youth,” is accepting applications for two $2,000 scholarships through April 1 from graduating North Texas students who are applying to a junior college or university. The scholarships include the North Texas State Fair Association Scholarship and the Bob C. Powers … [Read more...]