North Texas Fair and Rodeo Earns Highest Award in Marketing Competition The Crouch Group has been the agency of record for the North Texas Fair and Rodeo for over ten years, designing theme graphics, creating printed material, producing videos and television commercials and radio campaigns for each of the Fair’s annual regional events. All of these categories are submitted for marketing competition each January at the Texas Association of Fairs and Events. The Texas Association of Fairs and … [Read more...]
Building Up the Community with Eureka 2
Eureka! Over the past week, members of the community from all over Denton came together to repeat history and rebuild a beloved playground. Just as in 1995 for the original Eureka playground, hundreds of volunteers arrived in the dreary November weather to give their time and effort to the community. The Eureka 2 playground project is supported by the Denton Parks Foundation, of which The Crouch Group’s Tim Crouch is currently President. The community build week proved to be very successful, and … [Read more...]
Marketing a Better Divorce Option
When most people think about divorce, they think of the traditional method involving two people slugging it out in litigation. But this method often leaves behind a trail of destruction, especially if children are involved. The Collaborative Divorce process is a relatively new concept that strives to help divorce clients stay out of the courtroom and obtain the best outcome for everyone involved. Spreading the Word In October, The Crouch Group held a one-day conference in Austin with prominent … [Read more...]
Facebook Seeks Consumer Opinion with Relevance Score!
In February 2015 Facebook released a new advertising feature “Relevance Score”. This is a rating system that is used for paid advertising on Facebook. This score is based on a 1 to 10 point scale; the higher your ad scores the more relevant your ad is deemed. Some users are finding that this is similar to a Google quality score. A Google score is based on stats between an ad and landing pages while the Facebook “Relevance Score” takes feedback and insight from you as the user into account. As a … [Read more...]
Are you ready for #Mobilegeddon? We are!
You might have already heard that on April 21st Google launched it’s new algorithm that favors sites which are “mobile friendly”. This means that websites that are not “mobile friendly” will not show up in search results on mobile devices. Recent studies show that over 60% of people use their mobile phone for everyday activities so it is likely that this could mean a decline in business for those websites that don’t show up in search results. Is your business website ready for mobile? Here … [Read more...]