Month: April 2019

  • 4 of 5 doctors agree: Reviews Matter!

    The classic ringing endorsement for a product is that: 4 out of 5 doctors agree. While the doctors may not have been asked about reviews, it is clear that reviews today matter. We used to go to the Better Business Bureau to find out if a business did good work. But today a business’s customers give you the best insight. After all who knows better? Reviews are endorsements for your products. Between Yelp, TripAdvisor, Amazon, Facebook, Google, and many more, people can easily share their experience with your product or service. You may be saying, “Yes, but this is a double-edged sword. What if they leave a bad review?” This is actually a good thing. For one thing, a bad review can tell you where you…

  • How to use Omni-Channel Marketing for your business

    Omni-channel marketing should be a smooth and painless process to market to clients. The Crouch Group is a full-service marketing firm. However, Tim (Crouch) likes to say we are actually in the business of evolution. The world is changing so rapidly today that if we do not constantly evolve with it, we will quickly go extinct. When this company was started, marketing was largely the same it had been since the days Don Draper (Mad Men) worked on Madison Ave. But over the last two decades we have had to constantly pivot on how we market our clients. In the days of Mad Men, marketing avenues were largely print media, radio and television ads. With the advent of the internet, a digital component was added,…