Marketing a Better Divorce Option
When most people think about divorce, they think of the traditional method involving two people slugging it out in litigation. But this method often leaves behind a trail of destruction, especially if children are involved. The Collaborative Divorce process is a relatively new concept that strives to help divorce clients stay out of the courtroom and obtain the best outcome for everyone involved.
Spreading the Word
In October, The Crouch Group held a one-day conference in Austin with prominent attorneys from the Austin and Dallas area to teach how best to use their marketing efforts to gain more collaborative clients. We talked about the importance of explaining the collaborative divorce method to new clients, and critiqued the participants’ websites to help them understand the importance of a well designed website when trying to reach new clients.
We discussed target goals for collaborative cases and why branding is important in helping more people understand that Collaborative Divorce is a better option. Focusing on the importance of digital marketing, we taught the attendees about the myriad of ways to put their practice in the spotlight online. Blogging, SEO, social media, and online reviews were just of the few of the in-depth topics we covered in the seminar.
One participant said she benefited by gaining “more depth and breadth to [her] existing knowledge base in terms of how marketing and the Internet come together to essentially propel a business forward.” Understanding the fundamentals of marketing a business online and the importance of a knowledgeable staff and strong referral base were some of the key points we made sure everyone took home at the end of the conference. The excellent food provided by Fleming’s Steakhouse served as the perfect backdrop to a great day of discussion. The training event was led by collaborative attorney Camille Milner and The Crouch Group’s Tim Crouch and Brian Ivanchan. We were so glad to be able to share this knowledge with all of the attendees, and we are continuing to work with some of them to improve the marketing of their practice.
Previously the marketing training was taught in Dallas, San Antonio, College Station and Denton. If you would like any further information about future seminars or marketing for your practice, please feel free to contact us here.
