In February 2015 Facebook released a new advertising feature “Relevance Score”. This is a rating system that is used for paid advertising on Facebook. This score is based on a 1 to 10 point scale; the higher your ad scores the more relevant your ad is deemed. Some users are finding that this is similar to a Google quality score. A Google score is based on stats between an ad and landing pages while the Facebook “Relevance Score” takes feedback and insight from you as the user into account. As a … [Read more...]