blogging

  • How to use Omni-Channel Marketing for your business

    ByCharles Crouch

    Omni-channel marketing should be a smooth and painless process to market to clients. The Crouch Group is a full-service marketing firm. However, Tim (Crouch) likes to say we are actually in the business of evolution. The world is changing so rapidly today that if we do not constantly evolve with it, we will quickly go extinct. When this company was started, marketing was largely the same it had been since the days Don Draper (Mad Men) worked on Madison Ave. But over the last two decades we have had to constantly pivot on how we market our clients. In the days of Mad Men, marketing avenues were largely print media, radio and television ads. With the advent of the internet, a digital component was added,…

  • How to get More Engagement with your Content

    ByCharles Crouch

    How do you get more engagement with your content? Everyone wants to have a viral video or something that gets everyone talking. However, the first question you need to be asking is, “Why should someone want to engage with my content?” Just wanting to have higher engagement is getting ahead of yourself. People need to have a reason to want to share or talk about your content. It needs to make people laugh, elicit strong emotion, or have an active participation aspect to it. In the 1988 Batman story, Batman: A Death in the Family, DC gave readers a chance to vote on whether Robin should be killed off. 900 numbers were set up for people to call in and vote. After over 10,600 votes…

  • Blogging Made Simple: The Crouch Group Way

    ByCharles Crouch

    Blogs… everyone knows that they should do it. Everyone has good intentions and even great ideas for blog content. The trouble only begins when you try to get those ideas on “paper”. For many people the issue is finding the time to actually sit down and get those ideas out of their head. Or they get it written but need another set of eyes to help with editing the content. Or they need help optimizing the edited blog for the Search Engines; coming up with a good meta-description for Google or finding an eye catching image to entice people to read the blog. The Crouch Group has developed a process to make the entire operation run much easier and more smoothly. We have created an…

  • Editorial Calendars – A Great Plan for 2018

    ByCharles Crouch

    Do you have a plan for your social media, email marketing, or blog posts? Or are you just creating content as inspiration strikes? While waiting for the muses to motivate your content creation is an avenue you can go down, with a little planning you can be much more effective at telling your story online. In your business, would you go into a new project without a plan for the goals you hope to achieve? Most companies spend time carefully planning out projects, and not just jumping into something new without thinking. Planning your digital presence deserves the same mental energy as a new project. The best way to plan it out is to create a formal editorial calendar. An editorial calendar is a simple…

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    The Crouch Group Unveils New Mission Statement

    ByCharles Crouch

    The Crouch Group has always had a passion for our clients and our community. One of the best reasons for hiring The Crouch Group is that we are great strategic thinkers for our clients.  For nearly 22 years, The Crouch Group has helped our clients to grow their business through a wide variety of platforms.  Platforms that have changed dramatically, since we opened for business in 1996, highlighted by the emergence of social media and digital marketing.  Staying on top of the changing media habits of consumers is our responsibility to our clients. Our mission, as a company, has always been to help our clients grow.  But there has also always been a subtext to who we are as a company.  We have emphasized community…

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    Overcoming the Fear of Blogging

    ByCharles Crouch

    The word “Blog” strikes fear into the heart of many potential bloggers because they don’t know what a blog is or how write one.  Yet, one of the most effective tools for driving website traffic is to blog on a consistent basis.  To alleviate some of that fear it is important to know that a blog is simply a short article about a subject that your potential client or customer has questions.  Questions that many of you probably answer on a daily basis.  The second point of how to do it effectively is an equally good question.  In writing a blog aim for a minimum of 300 words and a maximum of around 750.  (Don’t make it so long that it is overwhelming to read) …