The most effective way to hook new clients Yeah, fishing without bait doesn’t work out so well. (The fish aren’t convinced, and now your feet are probably wet.) The same goes for content without a solid hook (minus the wet feet). A lot of content out there doesn’t have strong hooks. And you know what happens? A lot of people aren’t convinced they should bother reading anything other than the first sentence. So how do you prevent readers from bouncing at the get-go? You toss a sweet hook at … [Read more...]
Archives for July 2017
Overcoming the Fear of Blogging
The word “Blog” strikes fear into the heart of many potential bloggers because they don’t know what a blog is or how write one. Yet, one of the most effective tools for driving website traffic is to blog on a consistent basis. To alleviate some of that fear it is important to know that a blog is simply a short article about a subject that your potential client or customer has questions. Questions that many of you probably answer on a daily basis. The second point of how to do it effectively … [Read more...]