The classic ringing endorsement for a product is that: 4 out of 5 doctors agree.
While the doctors may not have been asked about reviews, it is clear that reviews today matter. We used to go to the Better Business Bureau to find out if a business did good work. But today a business’s customers give you the best insight. After all who knows better?
Reviews are endorsements for your products. Between Yelp, TripAdvisor, Amazon, Facebook, Google, and many more, people can easily share their experience with your product or service.
You may be saying, “Yes, but this is a double-edged sword. What if they leave a bad review?”
This is actually a good thing. For one thing, a bad review can tell you where you might need to make improvements. For another thing, it legitimizes good reviews. If you only have 5-star reviews, consumers might question those results (After all, no one is perfect). 10 or 20 good reviews to 1 bad review makes the good that much stronger on your behalf.
So, how do you get more reviews?
Asking is great, but there is the law of good intentions: Your customer wants to write a review for you, but they just do not get around to it. We have created a process that makes it easy for clients to leave you reviews. We set up a review request sender on the backside of your website. You can then send an email to the client you want to review your product or service. This email includes a link directly to your Google My Business page, Facebook page, or any other website you want to cultivate reviews. This takes the guess work off the customer about where to write the review and as a quality control piece, you can send the review link only to people you know will leave a good review.
We have a client who has 200 reviews and 4.9 stars on Google. New Customers tell him all the time that hiring his company was “a no brainer, you have all those great reviews”. They are not all perfect, but they get him new customers. If you would like help cultivating more reviews and getting new, contact us today (940) 383-1990 or www.thecrouchgroup.com.
