In 2010, Google stated that they were going to begin to use site speed as a factor in ranking websites. In 2018, Google doubled down on this by stating that they intend to use site speed as a factor for ranking websites on mobile, with the intent of ensuring that people do not have to wait to find the answers to their questions. This means that if your website is not running fast, or at least faster than the average 15 seconds on mobile, you will have trouble ranking on Google for … [Read more...]
4 of 5 doctors agree: Reviews Matter!
The classic ringing endorsement for a product is that: 4 out of 5 doctors agree. While the doctors may not have been asked about reviews, it is clear that reviews today matter. We used to go to the Better Business Bureau to find out if a business did good work. But today a business’s customers give you the best insight. After all who knows better? Reviews are endorsements for your products. Between Yelp, TripAdvisor, Amazon, Facebook, Google, and many more, people can easily … [Read more...]
How to use Omni-Channel Marketing for your business
Omni-channel marketing should be a smooth and painless process to market to clients. The Crouch Group is a full-service marketing firm. However, Tim (Crouch) likes to say we are actually in the business of evolution. The world is changing so rapidly today that if we do not constantly evolve with it, we will quickly go extinct. When this company was started, marketing was largely the same it had been since the days Don Draper (Mad Men) worked on Madison Ave. But over the last two decades we … [Read more...]
Pay-Per-Click Campaigns for Lawyers
Pay-Per-Click campaigns with Google Ads (formerly Google Ad Words) for attorneys are the some of the most expensive per action on the internet. An action could be someone clicking to your website, calling your office, in other words interacting with your Google Ad. On average, Google ads cost $8.88 more per action for attorneys than any other industry. Why is this? There is a lot of competition for legal keywords. There are Family Law attorneys, Personal injury, Tax Attorneys, Business … [Read more...]
Is Search Engine Optimization still relevant?
Search Engine Optimization is nothing new. It has been around almost as long as Search Engines have existed, gaining widespread prominence around 1997. But how does a 20+ year old term still have relevance in a digital landscape that drastically changes, sometimes even month to month? Like every aspect of the internet, Search Engine Optimization has constantly evolved over the years, or it would have completely disappeared. Search Engines are designed to deliver the best user-experience and … [Read more...]
Are you ready for #Mobilegeddon? We are!
You might have already heard that on April 21st Google launched it’s new algorithm that favors sites which are “mobile friendly”. This means that websites that are not “mobile friendly” will not show up in search results on mobile devices. Recent studies show that over 60% of people use their mobile phone for everyday activities so it is likely that this could mean a decline in business for those websites that don’t show up in search results. Is your business website ready for mobile? Here … [Read more...]