Blogs… everyone knows that they should do it. Everyone has good intentions and even great ideas for blog content. The trouble only begins when you try to get those ideas on “paper”. For many people the issue is finding the time to actually sit down and get those ideas out of their head. Or they get it written but need another set of eyes to help with editing the content. Or they need help optimizing the edited blog for the Search Engines; coming up with a good meta-description for Google or … [Read more...]
Speaking at the Aquatech Conference
Last week, we spoke at the annual Aquatech Conference hosted by Gohlke Pools! Our topic was Marketing: Yesterday, Today, and in the Future. It was a great opportunity to review marketing techniques that are past their prime, marketing today, and marketing in the future. Thank you Matt Gohlke for inviting us! We has been on the cutting edge of evolving marketing and advertising strategies since 1996. If you would like to learn more or have us speak about the latest … [Read more...]
3 Big Election Wins for The Crouch Group!
Denton School Elections proved to another very successful night for The Crouch Group. The Crouch Group worked with school board incumbents, Jeanetta Smith and Barbara Burns and on the Denton School Bond Campaign during the May 5th election. All three came away as big winners on Saturday. The Denton School Bond was passed by voters overwhelmingly with nearly 74% of the vote in favor of the $750 million dollar bond package. The package included new construction for the growing district and … [Read more...]
Editorial Calendars – A Great Plan for 2018
Do you have a plan for your social media, email marketing, or blog posts? Or are you just creating content as inspiration strikes? While waiting for the muses to motivate your content creation is an avenue you can go down, with a little planning you can be much more effective at telling your story online. In your business, would you go into a new project without a plan for the goals you hope to achieve? Most companies spend time carefully planning out projects, and not just jumping into … [Read more...]
4 Easy Time Management Techniques
Do you feel like you are highly disorganized or are a major procrastinator? Fixing the issue may be less complicated than you are imagining. Working on your time management skills may have a huge impact on your organization and productivity. Improving time management means improving your organization and planning skills. The old saying is that “Failing to plan is planning to fail”. 1.Keep Organized How much time do you waste sifting through papers on your desk every day to find that one … [Read more...]
Moneyball and Business: Doing the Most with Limited Resources
What would you give to have Apple’s marketing budget? or Coke’s? or Ford? It would be awesome to have near endless funding to market the company. But short of this, what should you do? The movie and book, Moneyball, tells a story that answers just this question. “For $41 million, you built a playoff team… You won the exact same number of games that the Yankees won, but the Yankees spent $1.4 million per win and you paid $260,000 per win,” says the Boston Red Sox owner to Billy Beane. This … [Read more...]
6 Great Business Practices From TOMS
“Start Something That Matters” Book Review and Business practices TOMS shoes got started 2006 with a journey to another country. Blake Mycoskie went on a trip to Argentina in 2006, taking a much need break from his startup venture. He had been to Argentina before, but on this 2006 trip he learned about a major issue he wasn’t aware of before the trip. Children across the country lacked shoes, even in a moderately well-developed country like Argentina. This exposed their feet to major diseases … [Read more...]
Overcoming the Fear of Blogging
The word “Blog” strikes fear into the heart of many potential bloggers because they don’t know what a blog is or how write one. Yet, one of the most effective tools for driving website traffic is to blog on a consistent basis. To alleviate some of that fear it is important to know that a blog is simply a short article about a subject that your potential client or customer has questions. Questions that many of you probably answer on a daily basis. The second point of how to do it effectively … [Read more...]
New Marketing: Focused Target Markets
Marketing today means that you have to thoroughly know your audience Social media largely allows us to tailor what we see every day. Facebook allows you to block people or posts that are irrelevant or offensive to you. If you are a big fan of a of McDonalds you can see more and more from them. If you detest McDonald’s food, it can be tailored so you never see an “I’m lovin’ it” campaign again. So, what does this mean for business marketing? In simple terms for a business, you have to be … [Read more...]
A Key Crouch Group Client Wins In Marketing Competition AGAIN!
North Texas Fair and Rodeo Earns Highest Award in Marketing Competition The Crouch Group has been the agency of record for the North Texas Fair and Rodeo for over ten years, designing theme graphics, creating printed material, producing videos and television commercials and radio campaigns for each of the Fair’s annual regional events. All of these categories are submitted for marketing competition each January at the Texas Association of Fairs and Events. The Texas Association of Fairs and … [Read more...]
