#TCG

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    The Crouch Group Unveils New Mission Statement

    ByCharles Crouch

    The Crouch Group has always had a passion for our clients and our community. One of the best reasons for hiring The Crouch Group is that we are great strategic thinkers for our clients.  For nearly 22 years, The Crouch Group has helped our clients to grow their business through a wide variety of platforms.  Platforms that have changed dramatically, since we opened for business in 1996, highlighted by the emergence of social media and digital marketing.  Staying on top of the changing media habits of consumers is our responsibility to our clients. Our mission, as a company, has always been to help our clients grow.  But there has also always been a subtext to who we are as a company.  We have emphasized community…

  • Facebook Seeks Consumer Opinion with Relevance Score!

    ByEric Bonar

    In February 2015 Facebook released a new advertising feature “Relevance Score”. This is a rating system that is used for paid advertising on Facebook. This score is based on a 1 to 10 point scale; the higher your ad scores the more relevant your ad is deemed. Some users are finding that this is similar to a Google quality score. A Google score is based on stats between an ad and landing pages while the Facebook “Relevance Score” takes feedback and insight from you as the user into account. As a consumer you can give positive or negative feedback regarding any ad you’re seeing on your Facebook feed, giving you a voice on this social network.     How is a “Relevance Score” relevant to…