Marketing

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    3 Big Election Wins for The Crouch Group!

    ByTim Crouch

    Denton School Elections proved to another very successful night for The Crouch Group.   The Crouch Group worked with school board incumbents, Jeanetta Smith and Barbara Burns and on the Denton School Bond Campaign during the May 5th election.  All three came away as big winners on Saturday. The Denton School Bond was passed by voters overwhelmingly with nearly 74% of the vote in favor of the $750 million dollar bond package.  The package included new construction for the growing district and replacement schools for some of the district’s aging buildings.  This is the 5th school bond package that The Crouch Group has helped to pass in the Denton ISD.  All of which passed by huge margins. In the Denton School Board election, Jeanetta Smith was…

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    The Crouch Group Unveils New Mission Statement

    ByCharles Crouch

    The Crouch Group has always had a passion for our clients and our community. One of the best reasons for hiring The Crouch Group is that we are great strategic thinkers for our clients.  For nearly 22 years, The Crouch Group has helped our clients to grow their business through a wide variety of platforms.  Platforms that have changed dramatically, since we opened for business in 1996, highlighted by the emergence of social media and digital marketing.  Staying on top of the changing media habits of consumers is our responsibility to our clients. Our mission, as a company, has always been to help our clients grow.  But there has also always been a subtext to who we are as a company.  We have emphasized community…

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    4 Easy Time Management Techniques

    ByCharles Crouch

    Do you feel like you are highly disorganized or are a major procrastinator? Fixing the issue may be less complicated than you are imagining. Working on your time management skills may have a huge impact on your organization and productivity. Improving time management means improving your organization and planning skills. The old saying is that “Failing to plan is planning to fail”. 1.Keep Organized How much time do you waste sifting through papers on your desk every day to find that one document that you need? How much time does that add up to every weak? Setting up a better organization system, or even keeping documents organized on a computer, will help you manage your time better. Having most documents on a computer is even…

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    Moneyball and Business: Doing the Most with Limited Resources

    ByCharles Crouch

    What would you give to have Apple’s marketing budget? or Coke’s? or Ford? It would be awesome to have near endless funding to market the company. But short of this, what should you do? The movie and book, Moneyball, tells a story that answers just this question. “For $41 million, you built a playoff team… You won the exact same number of games that the Yankees won, but the Yankees spent $1.4 million per win and you paid $260,000 per win,” says the Boston Red Sox owner to Billy Beane. This making an important point about ROI or Return on Investment. Every company, no matter how big, has to be very diligent about how they spend money to get the most ROI. In Moneyball, Billy…

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    6 Great Business Practices From TOMS

    ByCharles Crouch

    “Start Something That Matters” Book Review and Business practices TOMS shoes got started 2006 with a journey to another country. Blake Mycoskie went on a trip to Argentina in 2006, taking a much need break from his startup venture. He had been to Argentina before, but on this 2006 trip he learned about a major issue he wasn’t aware of before the trip. Children across the country lacked shoes, even in a moderately well-developed country like Argentina. This exposed their feet to major diseases some possibly life threatening. Blake initial thought was to create a not-for-profit soliciting money or shoes to donate to the children of Argentina. However, organizations like this already existed and struggled to get funds or proper shoes. Then a new concept…

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    Overcoming the Fear of Blogging

    ByCharles Crouch

    The word “Blog” strikes fear into the heart of many potential bloggers because they don’t know what a blog is or how write one.  Yet, one of the most effective tools for driving website traffic is to blog on a consistent basis.  To alleviate some of that fear it is important to know that a blog is simply a short article about a subject that your potential client or customer has questions.  Questions that many of you probably answer on a daily basis.  The second point of how to do it effectively is an equally good question.  In writing a blog aim for a minimum of 300 words and a maximum of around 750.  (Don’t make it so long that it is overwhelming to read) …

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    New Marketing: Focused Target Markets

    ByCharles Crouch

    Marketing today means that you have to thoroughly know your audience Social media largely allows us to tailor what we see every day. Facebook allows you to block people or posts that are irrelevant or offensive to you. If you are a big fan of a of McDonalds you can see more and more from them. If you detest McDonald’s food, it can be tailored so you never see an “I’m lovin’ it” campaign again. So, what does this mean for business marketing? In simple terms for a business, you have to be very specific about which markets you are targeting. Spray and pray marketing does not work at all. Your efforts would be lost amongst cat videos and celebrity gossip without finding good ground to take…

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    5 Facebook things that may have confused you

    ByCharles Crouch

      Clarifying items on Facebook Does using social media, especially Facebook, for a small business baffle or even scare you? Whether you like it or not, social media is here to stay. The good news is that social media can be a very powerful business tool, if you use it correctly. Hopefully, this blog series will eliminate some of your apprehension about using social media as a business tool. Facebook is by far, the largest social media platform.  The best descriptor is that Facebook is the Sun and all of the the other social media are planets and moons in comparison.  That however does not mean that the other social medias don’t have their place with the audience that use each of them.  But as…

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    Was Aristotle a Master Marketer?

    ByCharles Crouch

      3 ways Aristotle outlined the best marketing practices in the 4th Century BCE Was Aristotle the original Social Media marketer?  Or for that matter any other type of marketing master?  To answer that question, we need to begin with what is the intention of marketing? Whether it’s marketing a product, a service, or marketing yourself, marketing attempts to gain buy-in to the idea of whatever it is you are offering. The goal, regardless of trying to sell the latest product or trying to get a potential customer to work with you, marketing is trying to persuade someone’s interest. Aristotle outlined some of the best practices for marketing in the 4th Century BCE. In the Rhetoric, Aristotle discussed how to most effectively persuade someone.  In…