Relevance Score

  • |

    Moneyball and Business: Doing the Most with Limited Resources

    ByCharles Crouch

    What would you give to have Apple’s marketing budget? or Coke’s? or Ford? It would be awesome to have near endless funding to market the company. But short of this, what should you do? The movie and book, Moneyball, tells a story that answers just this question. “For $41 million, you built a playoff team… You won the exact same number of games that the Yankees won, but the Yankees spent $1.4 million per win and you paid $260,000 per win,” says the Boston Red Sox owner to Billy Beane. This making an important point about ROI or Return on Investment. Every company, no matter how big, has to be very diligent about how they spend money to get the most ROI. In Moneyball, Billy…

  • |

    6 Great Business Practices From TOMS

    ByCharles Crouch

    “Start Something That Matters” Book Review and Business practices TOMS shoes got started 2006 with a journey to another country. Blake Mycoskie went on a trip to Argentina in 2006, taking a much need break from his startup venture. He had been to Argentina before, but on this 2006 trip he learned about a major issue he wasn’t aware of before the trip. Children across the country lacked shoes, even in a moderately well-developed country like Argentina. This exposed their feet to major diseases some possibly life threatening. Blake initial thought was to create a not-for-profit soliciting money or shoes to donate to the children of Argentina. However, organizations like this already existed and struggled to get funds or proper shoes. Then a new concept…

  • Facebook Seeks Consumer Opinion with Relevance Score!

    ByEric Bonar

    In February 2015 Facebook released a new advertising feature “Relevance Score”. This is a rating system that is used for paid advertising on Facebook. This score is based on a 1 to 10 point scale; the higher your ad scores the more relevant your ad is deemed. Some users are finding that this is similar to a Google quality score. A Google score is based on stats between an ad and landing pages while the Facebook “Relevance Score” takes feedback and insight from you as the user into account. As a consumer you can give positive or negative feedback regarding any ad you’re seeing on your Facebook feed, giving you a voice on this social network.     How is a “Relevance Score” relevant to…