Clarifying items on Facebook Does using social media, especially Facebook, for a small business baffle or even scare you? Whether you like it or not, social media is here to stay. The good news is that social media can be a very powerful business tool, if you use it correctly. Hopefully, this blog series will eliminate some of your apprehension about using social media as a business tool. Facebook is by far, the largest social media platform. The best descriptor is that Facebook is … [Read more...]
Was Aristotle a Master Marketer?
3 ways Aristotle outlined the best marketing practices in the 4th Century BCE Was Aristotle the original Social Media marketer? Or for that matter any other type of marketing master? To answer that question, we need to begin with what is the intention of marketing? Whether it’s marketing a product, a service, or marketing yourself, marketing attempts to gain buy-in to the idea of whatever it is you are offering. The goal, regardless of trying to sell the latest product or trying to get … [Read more...]
