Charles Crouch

  3 ways Aristotle outlined the best marketing practices in the 4th Century BCE Was Aristotle the original Social Media marketer?  Or for that matter any other type of marketing master?  To answer that question, we need to begin with what is the intention of marketing? Whether it’s marketing a product, a service, or marketing yourself, marketing attempts to gain buy-in to the idea of whatever it is you are offering. The goal, regardless of trying to sell the latest product or trying to get a potential customer to work with you, marketing is trying to persuade someone’s interest. Aristotle outlined some of the best practices for marketing in the 4th Century BCE. In the Rhetoric, Aristotle discussed how to most effectively persuade someone.  In…