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  • 4 of 5 doctors agree: Reviews Matter!

    ByCharles Crouch

    The classic ringing endorsement for a product is that: 4 out of 5 doctors agree. While the doctors may not have been asked about reviews, it is clear that reviews today matter. We used to go to the Better Business Bureau to find out if a business did good work. But today a business’s customers give you the best insight. After all who knows better? Reviews are endorsements for your products. Between Yelp, TripAdvisor, Amazon, Facebook, Google, and many more, people can easily share their experience with your product or service. You may be saying, “Yes, but this is a double-edged sword. What if they leave a bad review?” This is actually a good thing. For one thing, a bad review can tell you where you…

  • How to use Omni-Channel Marketing for your business

    ByCharles Crouch

    Omni-channel marketing should be a smooth and painless process to market to clients. The Crouch Group is a full-service marketing firm. However, Tim (Crouch) likes to say we are actually in the business of evolution. The world is changing so rapidly today that if we do not constantly evolve with it, we will quickly go extinct. When this company was started, marketing was largely the same it had been since the days Don Draper (Mad Men) worked on Madison Ave. But over the last two decades we have had to constantly pivot on how we market our clients. In the days of Mad Men, marketing avenues were largely print media, radio and television ads. With the advent of the internet, a digital component was added,…

  • Editorial Calendars – A Great Plan for 2018

    ByCharles Crouch

    Do you have a plan for your social media, email marketing, or blog posts? Or are you just creating content as inspiration strikes? While waiting for the muses to motivate your content creation is an avenue you can go down, with a little planning you can be much more effective at telling your story online. In your business, would you go into a new project without a plan for the goals you hope to achieve? Most companies spend time carefully planning out projects, and not just jumping into something new without thinking. Planning your digital presence deserves the same mental energy as a new project. The best way to plan it out is to create a formal editorial calendar. An editorial calendar is a simple…

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    4 Easy Time Management Techniques

    ByCharles Crouch

    Do you feel like you are highly disorganized or are a major procrastinator? Fixing the issue may be less complicated than you are imagining. Working on your time management skills may have a huge impact on your organization and productivity. Improving time management means improving your organization and planning skills. The old saying is that “Failing to plan is planning to fail”. 1.Keep Organized How much time do you waste sifting through papers on your desk every day to find that one document that you need? How much time does that add up to every weak? Setting up a better organization system, or even keeping documents organized on a computer, will help you manage your time better. Having most documents on a computer is even…

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    Overcoming the Fear of Blogging

    ByCharles Crouch

    The word “Blog” strikes fear into the heart of many potential bloggers because they don’t know what a blog is or how write one.  Yet, one of the most effective tools for driving website traffic is to blog on a consistent basis.  To alleviate some of that fear it is important to know that a blog is simply a short article about a subject that your potential client or customer has questions.  Questions that many of you probably answer on a daily basis.  The second point of how to do it effectively is an equally good question.  In writing a blog aim for a minimum of 300 words and a maximum of around 750.  (Don’t make it so long that it is overwhelming to read) …

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    5 Facebook things that may have confused you

    ByCharles Crouch

      Clarifying items on Facebook Does using social media, especially Facebook, for a small business baffle or even scare you? Whether you like it or not, social media is here to stay. The good news is that social media can be a very powerful business tool, if you use it correctly. Hopefully, this blog series will eliminate some of your apprehension about using social media as a business tool. Facebook is by far, the largest social media platform.  The best descriptor is that Facebook is the Sun and all of the the other social media are planets and moons in comparison.  That however does not mean that the other social medias don’t have their place with the audience that use each of them.  But as…