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(940) 383-1990
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The Crouch Group Marketing Blog

The Crouch Group is a full service marketing agency specializing in business, church, and legal marketing.

The Crouch Group Is a Google Partner – What Does That Mean?

January 13, 2020 By Charles Crouch

Google Partner Badge

The Crouch Group recently achieved Google Partner status. We have been working on this recognition for over a year.  Becoming a Google partner involves checking off many different milestones. Qualifying for Google Partner status means that we have met the Google established requirements in Google Ads campaigns for our clients.  Google Ads include Pay-Per-Click ads on Google searches, Video ads, Image ads across 90% of websites, or ads for specific products that our clients … [Read more...]

Filed Under: Blog

How Your Website’s Mobile Load Time Affects Your Rank on Google

May 28, 2019 By Taylor Spencer

In 2010, Google stated that they were going to begin to use site speed as a factor in ranking websites.  In 2018, Google doubled down on this by stating that they intend to use site speed as a factor for ranking websites on mobile, with the intent of ensuring that people do not have to wait to find the answers to their questions.  This means that if your website is not running fast, or at least faster than the average 15 seconds[1] on mobile, you will have trouble ranking on Google for … [Read more...]

Filed Under: Blog Tagged With: Google, Mobile Friendly

4 of 5 doctors agree: Reviews Matter!

April 22, 2019 By Charles Crouch

The classic ringing endorsement for a product is that: 4 out of 5 doctors agree. While the doctors may not have been asked about reviews, it is clear that reviews today matter. We used to go to the Better Business Bureau to find out if a business did good work.  But today a business’s customers give you the best insight.  After all who knows better? Reviews are endorsements for your products. Between Yelp, TripAdvisor, Amazon, Facebook, Google, and many more, people can easily … [Read more...]

Filed Under: Blog Tagged With: Facebook, Google, Social Media

How to use Omni-Channel Marketing for your business

April 5, 2019 By Charles Crouch

Omni channel marketing

Omni-channel marketing should be a smooth and painless process to market to clients. The Crouch Group is a full-service marketing firm. However, Tim (Crouch) likes to say we are actually in the business of evolution. The world is changing so rapidly today that if we do not constantly evolve with it, we will quickly go extinct. When this company was started, marketing was largely the same it had been since the days Don Draper (Mad Men) worked on Madison Ave. But over the last two decades we … [Read more...]

Filed Under: Blog Tagged With: blogging, Facebook, Google, Social Media

Tim Crouch to be Featured Speaker at Collaborative Conference in San Diego

March 29, 2019 By Charles Crouch

Tim speaking

The Crouch Group’s work with Collaborative Divorce professionals has expanded to California.   Collaborative Practice of California has hired The Crouch Group to introduce a marketing plan that has been highly successful in Texas over the course of the last three years.  It involves a new public facing website focused on educating potential clients, blogging strategies, social media outreach and an opportunity to more directly connect potential clients to collaborative divorce … [Read more...]

Filed Under: Blog Tagged With: collaborative divorce, family law

Pay-Per-Click Campaigns for Lawyers

March 25, 2019 By Charles Crouch

attorney pay per click

Pay-Per-Click campaigns with Google Ads (formerly Google Ad Words) for attorneys are the some of the most expensive per action on the internet. An action could be someone clicking to your website, calling your office, in other words interacting with your Google Ad. On average, Google ads cost $8.88 more per action for attorneys than any other industry. Why is this? There is a lot of competition for legal keywords. There are Family Law attorneys, Personal injury, Tax Attorneys, Business … [Read more...]

Filed Under: Blog Tagged With: family law, Google

How to get More Engagement with your Content

March 18, 2019 By Charles Crouch

Get more engagement

How do you get more engagement with your content? Everyone wants to have a viral video or something that gets everyone talking. However, the first question you need to be asking is, “Why should someone want to engage with my content?” Just wanting to have higher engagement is getting ahead of yourself. People need to have a reason to want to share or talk about your content. It needs to make people laugh, elicit strong emotion, or have an active participation aspect to it. In the 1988 … [Read more...]

Filed Under: Blog Tagged With: blogging, Social Media

Is Search Engine Optimization still relevant?

March 11, 2019 By Charles Crouch

SEO optimization

Search Engine Optimization is nothing new. It has been around almost as long as Search Engines have existed, gaining widespread prominence around 1997. But how does a 20+ year old term still have relevance in a digital landscape that drastically changes, sometimes even month to month? Like every aspect of the internet, Search Engine Optimization has constantly evolved over the years, or it would have completely disappeared. Search Engines are designed to deliver the best user-experience and … [Read more...]

Filed Under: Blog Tagged With: Google

Reflections on the 2019 General Conference

March 1, 2019 By Tim Crouch

Americas Center methodist general conference

I returned home this week from the 2019 Special Session of the General Conference of the United Methodist Church.  I was a delegate to this historic conference that was addressing the church’s position on human sexuality.  I was asked by the North Texas Conference to write some thoughts on what happened in St. Louis.  For those who don’t what we hoped for didn’t pass and some draconian legislation did pass.  Legislation that will be found to be unconstitutional according the church … [Read more...]

Filed Under: Blog

Blogging Made Simple: The Crouch Group Way

October 25, 2018 By Charles Crouch

blogging

Blogs… everyone knows that they should do it. Everyone has good intentions and even great ideas for blog content. The trouble only begins when you try to get those ideas on “paper”. For many people the issue is finding the time to actually sit down and get those ideas out of their head. Or they get it written but need another set of eyes to help with editing the content. Or they need help optimizing the edited blog for the Search Engines; coming up with a good meta-description for Google or … [Read more...]

Filed Under: Blog Tagged With: Best Overall Marketing Campaign, blogging, Business

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300 North Carroll Boulevard, Suite 103, Denton, TX 76201

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The Crouch Group

300 North Carroll Blvd
Suite 103
Denton, TX 76201
940-383-1990
888-211-0223
Fax 940-483-0520

 

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start something that matters

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The Crouch Group

300 North Carroll Blvd, Suite 103
Denton, Texas 76201

Phone: (940) 383-1990
Toll Free: (888) 211-0223
Fax: (940) 483-0520

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