Pay-Per-Click campaigns with Google Ads (formerly Google Ad Words) for attorneys are the some of the most expensive per action on the internet. An action could be someone clicking to your website, calling your office, in other words interacting with your Google Ad. On average, Google ads cost $8.88 more per action for attorneys than any other industry. Why is this? There is a lot of competition for legal keywords. There are Family Law attorneys, Personal injury, Tax Attorneys, Business … [Read more...]
The Crouch Group Marketing Blog
The Crouch Group is a full service marketing agency specializing in business, church, and legal marketing.
How to get More Engagement with your Content
How do you get more engagement with your content? Everyone wants to have a viral video or something that gets everyone talking. However, the first question you need to be asking is, “Why should someone want to engage with my content?” Just wanting to have higher engagement is getting ahead of yourself. People need to have a reason to want to share or talk about your content. It needs to make people laugh, elicit strong emotion, or have an active participation aspect to it. In the 1988 … [Read more...]
Is Search Engine Optimization still relevant?
Search Engine Optimization is nothing new. It has been around almost as long as Search Engines have existed, gaining widespread prominence around 1997. But how does a 20+ year old term still have relevance in a digital landscape that drastically changes, sometimes even month to month? Like every aspect of the internet, Search Engine Optimization has constantly evolved over the years, or it would have completely disappeared. Search Engines are designed to deliver the best user-experience and … [Read more...]
Reflections on the 2019 General Conference
I returned home this week from the 2019 Special Session of the General Conference of the United Methodist Church. I was a delegate to this historic conference that was addressing the church’s position on human sexuality. I was asked by the North Texas Conference to write some thoughts on what happened in St. Louis. For those who don’t what we hoped for didn’t pass and some draconian legislation did pass. Legislation that will be found to be unconstitutional according the church … [Read more...]
Blogging Made Simple: The Crouch Group Way
Blogs… everyone knows that they should do it. Everyone has good intentions and even great ideas for blog content. The trouble only begins when you try to get those ideas on “paper”. For many people the issue is finding the time to actually sit down and get those ideas out of their head. Or they get it written but need another set of eyes to help with editing the content. Or they need help optimizing the edited blog for the Search Engines; coming up with a good meta-description for Google or … [Read more...]
Speaking at the Aquatech Conference
Last week, we spoke at the annual Aquatech Conference hosted by Gohlke Pools! Our topic was Marketing: Yesterday, Today, and in the Future. It was a great opportunity to review marketing techniques that are past their prime, marketing today, and marketing in the future. Thank you Matt Gohlke for inviting us! We has been on the cutting edge of evolving marketing and advertising strategies since 1996. If you would like to learn more or have us speak about the latest … [Read more...]
3 Big Election Wins for The Crouch Group!
Denton School Elections proved to another very successful night for The Crouch Group. The Crouch Group worked with school board incumbents, Jeanetta Smith and Barbara Burns and on the Denton School Bond Campaign during the May 5th election. All three came away as big winners on Saturday. The Denton School Bond was passed by voters overwhelmingly with nearly 74% of the vote in favor of the $750 million dollar bond package. The package included new construction for the growing district and … [Read more...]
Editorial Calendars – A Great Plan for 2018
Do you have a plan for your social media, email marketing, or blog posts? Or are you just creating content as inspiration strikes? While waiting for the muses to motivate your content creation is an avenue you can go down, with a little planning you can be much more effective at telling your story online. In your business, would you go into a new project without a plan for the goals you hope to achieve? Most companies spend time carefully planning out projects, and not just jumping into … [Read more...]
The Crouch Group Unveils New Mission Statement
The Crouch Group has always had a passion for our clients and our community. One of the best reasons for hiring The Crouch Group is that we are great strategic thinkers for our clients. For nearly 22 years, The Crouch Group has helped our clients to grow their business through a wide variety of platforms. Platforms that have changed dramatically, since we opened for business in 1996, highlighted by the emergence of social media and digital marketing. Staying on top of the changing media … [Read more...]
4 Easy Time Management Techniques
Do you feel like you are highly disorganized or are a major procrastinator? Fixing the issue may be less complicated than you are imagining. Working on your time management skills may have a huge impact on your organization and productivity. Improving time management means improving your organization and planning skills. The old saying is that “Failing to plan is planning to fail”. 1.Keep Organized How much time do you waste sifting through papers on your desk every day to find that one … [Read more...]
