Do you have a plan for your social media, email marketing, or blog posts? Or are you just creating content as inspiration strikes? While waiting for the muses to motivate your content creation is an avenue you can go down, with a little planning you can be much more effective at telling your story online. In your business, would you go into a new project without a plan for the goals you hope to achieve? Most companies spend time carefully planning out projects, and not just jumping into … [Read more...]
The Crouch Group Marketing Blog
The Crouch Group is a full service marketing agency specializing in business, church, and legal marketing.
The Crouch Group Unveils New Mission Statement
The Crouch Group has always had a passion for our clients and our community. One of the best reasons for hiring The Crouch Group is that we are great strategic thinkers for our clients. For nearly 22 years, The Crouch Group has helped our clients to grow their business through a wide variety of platforms. Platforms that have changed dramatically, since we opened for business in 1996, highlighted by the emergence of social media and digital marketing. Staying on top of the changing media … [Read more...]
4 Easy Time Management Techniques
Do you feel like you are highly disorganized or are a major procrastinator? Fixing the issue may be less complicated than you are imagining. Working on your time management skills may have a huge impact on your organization and productivity. Improving time management means improving your organization and planning skills. The old saying is that “Failing to plan is planning to fail”. 1.Keep Organized How much time do you waste sifting through papers on your desk every day to find that one … [Read more...]
Moneyball and Business: Doing the Most with Limited Resources
What would you give to have Apple’s marketing budget? or Coke’s? or Ford? It would be awesome to have near endless funding to market the company. But short of this, what should you do? The movie and book, Moneyball, tells a story that answers just this question. “For $41 million, you built a playoff team… You won the exact same number of games that the Yankees won, but the Yankees spent $1.4 million per win and you paid $260,000 per win,” says the Boston Red Sox owner to Billy Beane. This … [Read more...]
6 Great Business Practices From TOMS
“Start Something That Matters” Book Review and Business practices TOMS shoes got started 2006 with a journey to another country. Blake Mycoskie went on a trip to Argentina in 2006, taking a much need break from his startup venture. He had been to Argentina before, but on this 2006 trip he learned about a major issue he wasn’t aware of before the trip. Children across the country lacked shoes, even in a moderately well-developed country like Argentina. This exposed their feet to major diseases … [Read more...]
Have you ever tried fishing without bait?
The most effective way to hook new clients Yeah, fishing without bait doesn't work out so well. (The fish aren't convinced, and now your feet are probably wet.) The same goes for content without a solid hook (minus the wet feet). A lot of content out there doesn't have strong hooks. And you know what happens? A lot of people aren't convinced they should bother reading anything other than the first sentence. So how do you prevent readers from bouncing at the get-go? You toss a sweet hook at … [Read more...]
Overcoming the Fear of Blogging
The word “Blog” strikes fear into the heart of many potential bloggers because they don’t know what a blog is or how write one. Yet, one of the most effective tools for driving website traffic is to blog on a consistent basis. To alleviate some of that fear it is important to know that a blog is simply a short article about a subject that your potential client or customer has questions. Questions that many of you probably answer on a daily basis. The second point of how to do it effectively … [Read more...]
Denton County Cowboy Icon Weldon Burgoon Retiring
Weldon’s Western Wear Store’s Founder Leaving Retail After 60 Years Weldon Burgoon, who began riding in rodeos in the 1940’s as a teenager and later founded Weldon’s Western Wear and Saddle Shop, is retiring from the store after more than 60 years. Burgoon has also been a dominant figure in promoting and helping the youth in the North Texas area over the decades. He is a prominent player in the annual Denton County Livestock Youth Fair and Rodeo, the Blue Ribbon Club (a youth-oriented … [Read more...]
New Marketing: Focused Target Markets
Marketing today means that you have to thoroughly know your audience Social media largely allows us to tailor what we see every day. Facebook allows you to block people or posts that are irrelevant or offensive to you. If you are a big fan of a of McDonalds you can see more and more from them. If you detest McDonald’s food, it can be tailored so you never see an “I’m lovin’ it” campaign again. So, what does this mean for business marketing? In simple terms for a business, you have to be … [Read more...]
5 Facebook things that may have confused you
Clarifying items on Facebook Does using social media, especially Facebook, for a small business baffle or even scare you? Whether you like it or not, social media is here to stay. The good news is that social media can be a very powerful business tool, if you use it correctly. Hopefully, this blog series will eliminate some of your apprehension about using social media as a business tool. Facebook is by far, the largest social media platform. The best descriptor is that Facebook is … [Read more...]
