What would you give to have Apple’s marketing budget? or Coke’s? or Ford? It would be awesome to have near endless funding to market the company. But short of this, what should you do? The movie and book, Moneyball, tells a story that answers just this question. “For $41 million, you built a playoff team… You won the exact same number of games that the Yankees won, but the Yankees spent $1.4 million per win and you paid $260,000 per win,” says the Boston Red Sox owner to Billy Beane. This … [Read more...]
The Crouch Group Marketing Blog
The Crouch Group is a full service marketing agency specializing in business, church, and legal marketing.
6 Great Business Practices From TOMS
“Start Something That Matters” Book Review and Business practices TOMS shoes got started 2006 with a journey to another country. Blake Mycoskie went on a trip to Argentina in 2006, taking a much need break from his startup venture. He had been to Argentina before, but on this 2006 trip he learned about a major issue he wasn’t aware of before the trip. Children across the country lacked shoes, even in a moderately well-developed country like Argentina. This exposed their feet to major diseases … [Read more...]
Have you ever tried fishing without bait?
The most effective way to hook new clients Yeah, fishing without bait doesn't work out so well. (The fish aren't convinced, and now your feet are probably wet.) The same goes for content without a solid hook (minus the wet feet). A lot of content out there doesn't have strong hooks. And you know what happens? A lot of people aren't convinced they should bother reading anything other than the first sentence. So how do you prevent readers from bouncing at the get-go? You toss a sweet hook at … [Read more...]
Overcoming the Fear of Blogging
The word “Blog” strikes fear into the heart of many potential bloggers because they don’t know what a blog is or how write one. Yet, one of the most effective tools for driving website traffic is to blog on a consistent basis. To alleviate some of that fear it is important to know that a blog is simply a short article about a subject that your potential client or customer has questions. Questions that many of you probably answer on a daily basis. The second point of how to do it effectively … [Read more...]
Denton County Cowboy Icon Weldon Burgoon Retiring
Weldon’s Western Wear Store’s Founder Leaving Retail After 60 Years Weldon Burgoon, who began riding in rodeos in the 1940’s as a teenager and later founded Weldon’s Western Wear and Saddle Shop, is retiring from the store after more than 60 years. Burgoon has also been a dominant figure in promoting and helping the youth in the North Texas area over the decades. He is a prominent player in the annual Denton County Livestock Youth Fair and Rodeo, the Blue Ribbon Club (a youth-oriented … [Read more...]
New Marketing: Focused Target Markets
Marketing today means that you have to thoroughly know your audience Social media largely allows us to tailor what we see every day. Facebook allows you to block people or posts that are irrelevant or offensive to you. If you are a big fan of a of McDonalds you can see more and more from them. If you detest McDonald’s food, it can be tailored so you never see an “I’m lovin’ it” campaign again. So, what does this mean for business marketing? In simple terms for a business, you have to be … [Read more...]
5 Facebook things that may have confused you
Clarifying items on Facebook Does using social media, especially Facebook, for a small business baffle or even scare you? Whether you like it or not, social media is here to stay. The good news is that social media can be a very powerful business tool, if you use it correctly. Hopefully, this blog series will eliminate some of your apprehension about using social media as a business tool. Facebook is by far, the largest social media platform. The best descriptor is that Facebook is … [Read more...]
Was Aristotle a Master Marketer?
3 ways Aristotle outlined the best marketing practices in the 4th Century BCE Was Aristotle the original Social Media marketer? Or for that matter any other type of marketing master? To answer that question, we need to begin with what is the intention of marketing? Whether it’s marketing a product, a service, or marketing yourself, marketing attempts to gain buy-in to the idea of whatever it is you are offering. The goal, regardless of trying to sell the latest product or trying to get … [Read more...]
Meet the Crouch Group’s Intern Shelby Richardson
The Crouch Group is happy to welcome our returning intern, Shelby Richardson. Shelby first worked with us last fall with the Oklahoma United Methodist Home for Christmas Campaign. The Home for Christmas Campaign was designed to unite people in Oklahoma with a church near them for the holiday season. Shelby worked directly with 500 churches to communicate the campaign as well as help those churches through the process. Shelby’s new responsibility will be creating content for clients in their … [Read more...]
Rebranding Divorce
The Crouch Group Works With Collaborative Divorce Texas To Enhance Branding and Awareness At the end of February, The Crouch Group was a participant in the 9th annual meeting of Collaborative Divorce Texas held at The Highland Hotel and Conference Center in Dallas. The statewide organization’s mission is to help couples navigate the difficult and emotionally straining experience of divorce by incorporating a collaborative process of mutual mediation. Spanning two days, the annual meeting was … [Read more...]
