The Crouch Group

  • A Key Crouch Group Client Wins In Marketing Competition AGAIN!

    ByEric Bonar

    North Texas Fair and Rodeo Earns Highest Award in Marketing Competition The Crouch Group has been the agency of record for the North Texas Fair and Rodeo for over ten years, designing theme graphics, creating printed material, producing videos and television commercials and radio campaigns for each of the Fair’s annual regional events. All of these categories are submitted for marketing competition each January at the Texas Association of Fairs and Events.  The Texas Association of Fairs and Events (TAF&E) recently awarded its highest honor, Best Overall Marketing Campaign, to the North Texas State Fair and Rodeo. Along with the Best Overall award the fair received seven first-place awards, four second place and one third-place award in the Texas Association of Fairs and Events Shows Awards of…

  • Building Up the Community with Eureka 2

    ByEric Bonar

    Eureka! Over the past week, members of the community from all over Denton came together to repeat history and rebuild a beloved playground. Just as in 1995 for the original Eureka playground, hundreds of volunteers arrived in the dreary November weather to give their time and effort to the community. The Eureka 2 playground project is supported by the Denton Parks Foundation, of which The Crouch Group’s Tim Crouch is currently President. The community build week proved to be very successful, and the playground is on track to be ready to open in January, with a formal grand opening later in the year. Many organizations sent groups of volunteers to the work site, including Boy Scout troops, UNT student organizations, and local Denton businesses. Even…

  • Marketing a Better Divorce Option

    ByEric Bonar

    When most people think about divorce, they think of the traditional method involving two people slugging it out in litigation. But this method often leaves behind a trail of destruction, especially if children are involved. The Collaborative Divorce process is a relatively new concept that strives to help divorce clients stay out of the courtroom and obtain the best outcome for everyone involved. Spreading the Word In October, The Crouch Group held a one-day conference in Austin with prominent attorneys from the Austin and Dallas area to teach how best to use their marketing efforts to gain more collaborative clients. We talked about the importance of explaining the collaborative divorce method to new clients, and critiqued the participants’ websites to help them understand the importance…

  • Facebook Seeks Consumer Opinion with Relevance Score!

    ByEric Bonar

    In February 2015 Facebook released a new advertising feature “Relevance Score”. This is a rating system that is used for paid advertising on Facebook. This score is based on a 1 to 10 point scale; the higher your ad scores the more relevant your ad is deemed. Some users are finding that this is similar to a Google quality score. A Google score is based on stats between an ad and landing pages while the Facebook “Relevance Score” takes feedback and insight from you as the user into account. As a consumer you can give positive or negative feedback regarding any ad you’re seeing on your Facebook feed, giving you a voice on this social network.     How is a “Relevance Score” relevant to…

  • Are you ready for #Mobilegeddon? We are!

    ByEric Bonar

    You might have already heard that on April 21st Google launched it’s new algorithm that favors sites which are “mobile friendly”. This means that websites that are not “mobile friendly” will not show up in search results on mobile devices. Recent studies show that over 60% of people use their mobile phone for everyday activities so it is likely that this could mean a decline in business for those websites that don’t show up in search results. Is your business website ready for mobile? Here are 5 tips for surviving #Mobilegeddon. Don’t Panic! This is not the zombie apocalypse so luckily there’s no walking dead to worry about. Take the mobile friendly test to determine if your site will be impacted. Just follow the link…