Forbes: Tim Crouch on Retaining High-Potential Talent in 2022
Tim Crouch provides advice on placing a priority on employee work-life balance. Marketers should be involved with their kids and community.
The Crouch Group
Speaking at the Aquatech Conference
Last week, we spoke at the annual Aquatech Conference hosted by Gohlke Pools! Our topic was Marketing: Yesterday, Today, and in the Future. It was a great opportunity to review marketing techniques that are past their prime, marketing today, and marketing in the future. Thank you Matt Gohlke for inviting us! We has been on the cutting edge of evolving marketing and advertising strategies since 1996. If you would like to learn more or have us speak about the latest marketing trends to your business, professional group, or at an upcoming event Contact us today!
3 Big Election Wins for The Crouch Group!
Denton School Elections proved to another very successful night for The Crouch Group. The Crouch Group worked with school board incumbents, Jeanetta Smith and Barbara Burns and on the Denton School Bond Campaign during the May 5th election. All three came away as big winners on Saturday. The Denton School Bond was passed by voters overwhelmingly with nearly 74% of the vote in favor of the $750 million dollar bond package. The package included new construction for the growing district and replacement schools for some of the district’s aging buildings. This is the 5th school bond package that The Crouch Group has helped to pass in the Denton ISD. All of which passed by huge margins. In the Denton School Board election, Jeanetta Smith was…
The Crouch Group Unveils New Mission Statement
The Crouch Group has always had a passion for our clients and our community. One of the best reasons for hiring The Crouch Group is that we are great strategic thinkers for our clients. For nearly 22 years, The Crouch Group has helped our clients to grow their business through a wide variety of platforms. Platforms that have changed dramatically, since we opened for business in 1996, highlighted by the emergence of social media and digital marketing. Staying on top of the changing media habits of consumers is our responsibility to our clients. Our mission, as a company, has always been to help our clients grow. But there has also always been a subtext to who we are as a company. We have emphasized community…
Moneyball and Business: Doing the Most with Limited Resources
What would you give to have Apple’s marketing budget? or Coke’s? or Ford? It would be awesome to have near endless funding to market the company. But short of this, what should you do? The movie and book, Moneyball, tells a story that answers just this question. “For $41 million, you built a playoff team… You won the exact same number of games that the Yankees won, but the Yankees spent $1.4 million per win and you paid $260,000 per win,” says the Boston Red Sox owner to Billy Beane. This making an important point about ROI or Return on Investment. Every company, no matter how big, has to be very diligent about how they spend money to get the most ROI. In Moneyball, Billy…
6 Great Business Practices From TOMS
“Start Something That Matters” Book Review and Business practices TOMS shoes got started 2006 with a journey to another country. Blake Mycoskie went on a trip to Argentina in 2006, taking a much need break from his startup venture. He had been to Argentina before, but on this 2006 trip he learned about a major issue he wasn’t aware of before the trip. Children across the country lacked shoes, even in a moderately well-developed country like Argentina. This exposed their feet to major diseases some possibly life threatening. Blake initial thought was to create a not-for-profit soliciting money or shoes to donate to the children of Argentina. However, organizations like this already existed and struggled to get funds or proper shoes. Then a new concept…
Was Aristotle a Master Marketer?
3 ways Aristotle outlined the best marketing practices in the 4th Century BCE Was Aristotle the original Social Media marketer? Or for that matter any other type of marketing master? To answer that question, we need to begin with what is the intention of marketing? Whether it’s marketing a product, a service, or marketing yourself, marketing attempts to gain buy-in to the idea of whatever it is you are offering. The goal, regardless of trying to sell the latest product or trying to get a potential customer to work with you, marketing is trying to persuade someone’s interest. Aristotle outlined some of the best practices for marketing in the 4th Century BCE. In the Rhetoric, Aristotle discussed how to most effectively persuade someone. In…
Rebranding Divorce
The Crouch Group Works With Collaborative Divorce Texas To Enhance Branding and Awareness At the end of February, The Crouch Group was a participant in the 9th annual meeting of Collaborative Divorce Texas held at The Highland Hotel and Conference Center in Dallas. The statewide organization’s mission is to help couples navigate the difficult and emotionally straining experience of divorce by incorporating a collaborative process of mutual mediation. Spanning two days, the annual meeting was sponsored in part by The State Bar of Texas. The Crouch Group made presentations to the 200 plus attendees on how to enhance their branding and awareness of the collaborative mediation process. The presentations concentrated on improving communication in the public sector with the goal of better educating those who…
Photography in the West Texas Plains
Creating a web site for a client sometimes takes far more than working in the comfort of the office in front of a computer screen. When The Crouch Group recently took on the task of designing a new web site for Kyle Erwin Construction Company, it became clear that custom photography illustrating their services “out in the field” was needed. In this case, that meant a trip to the wind blown West Texas oil fields, where the company was engaged in several major projects. The job was assigned to Brittany Johnston, one of the Crouch Group account executives and a recent graduate of UNT. Among Brittany’s specialties is on-site photography, so off she went to the flat and dusty plains of West Texas. The job…
Scholarship Opportunities from the North Texas State Fair Association!
Are you involved with 4-H, FHA, FFA or other areas of leadership and applying for college and looking for scholarship opportunities? The North Texas State Fair Association, as part of its mission to “Invest in the Future of Our Youth,” is accepting applications for two $2,000 scholarships through April 1 from graduating North Texas students who are applying to a junior college or university. The scholarships include the North Texas State Fair Association Scholarship and the Bob C. Powers Scholarship created in honor of Mr. Powers’ longtime affiliation with the North Texas Fair Association. A CPA with the accounting firm Hankins, Powers and Eastup, Powers served as board member and treasurer on the fair’s governing board and started the program to help young people in…
